How to Create Content that Connects with Your Ideal Client with Emily Aborn

The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

Does creating consistent and interesting content feel too time-consuming? Have you considered hiring a content writer, but fear they won’t be able to accurately capture your brand or your voice? Do you wonder about content strategy and how you can build a genuine connection with your audience? Then don’t miss this episode of the Sassy Strategist podcast where host Kim Dawson interviews Emily Aborn, a Content Writer for Creative Entrepreneurs, as well as the Founder of She Built This®, a community for women entrepreneurs.

Emily debunks a few myths about content creation, sharing her strategies for creating content that isn’t time consuming, and finding a content writer who can successfully communicate your personal brand, message, and voice. Emily discusses tips for sharing content across multiple platforms, how to speak to your ideal client, and why sharing content matters for both growing your business and making an impact.

KEY POINTS

• A good content writer can capture your brand and voice
• Content strategy can help you build connections with your audience
• Consistency matters more than how many platforms you use
• Content builds the bridge between you and your ideal client
• Write content as if you’re speaking to only one person to build connection

ABOUT THE GUEST

Emily Aborn is a Content Writer and founder/leader of She Built This.

She gets ideas out of her client's brains and onto the page by creating compelling content and copy that helps women entrepreneurs to reach their dreams AND their dream clients.

She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She enjoys hiking, reading, all the word and nerdy brain games she can get her hands on, and writing.

ABOUT THE HOST

Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.

If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.