Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78

The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.

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Timestamps:

• (01:53) - Who is Laura Paskauskaite?
• (03:11) - Laura’s background
• (05:01) - What is Surfshark?
• (07:07) - How do you approach SEO for a new brand in a competitive niche?
• (09:56) - The importance of alternative pages.
• (12:45) - Tips on branded keywords.
• (13:52) - Traffic that translates into revenue.
• (17:01) - How to find queries that bring more transactions?
• (19:17) - Methods to identify audience needs except for keyword research.
• (23:07) - How does data affect decisions regarding SEO in Surfshark?
• (27:55) - The value of secondary keywords.
• (30:37) - Factors that aren’t easy to measure (e.g., brands).
• (35:56) - How does Surfshark approach international SEO?
• (42:22) - Technical aspect and link building regarding international SEO.
• (43:25) - Localized link-building outreach templates.
• (44:32) - Laura’s learnings on building and retaining teams.
• (46:50) - Learn more about Laura and Surfshark and get in touch.
• (47:35) - Outro

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Useful Links:

Website: https://surfshark.com/

Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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