The Barriers to Product Adoption Are Not What You Think (with George Brooks)

The Product Manager

Product adoption can sometimes feel as elusive as catching lightning in a bottle. There are myriad reasons why users might resist adopting new products, from the fear of change to the comfort of established routines.
In this episode, Hannah Clark is joined by George Brooks—Founder and CEO of Crema—to explore these challenges and draw out actionable insights for product leaders.

Resources from this episode:

• Check out this episode's sponsor Sprig
• Subscribe to The Product Manager newsletter
• Connect with George on LinkedIn
• Check out Crema

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1. The Barriers to Product Adoption Are Not What You Think (with George Brooks) (00:00:00)

2. Guest Introduction: George Brooks of Crema (00:01:35)

3. Understanding Service vs. Product Businesses (00:02:48)

4. Crema's Approach to UX and Product Development (00:05:49)

5. Challenges in Product Adoption (00:08:01)

6. Key Findings from User Behavior Insights (00:10:47)

7. Overcoming Barriers to Adoption (00:13:31)

8. Cultural Shifts in Service-Based Firms (00:15:56)

9. Anecdote on Cross-Functional Collaboration Challenges (00:19:36)

10. The Importance of User Research (00:23:20)