How to Have Fun with UX Research (with Laura Klein)

The Product Manager

In the rapidly evolving field of product management, the blend of qualitative and quantitative research is essential for making informed decisions. The challenge, however, lies in how to effectively combine these two approaches to paint an accurate picture of user needs and behaviors.
In this episode, Hannah Clark is joined by Laura Klein—Principal at Users Know—to talk about the intersection of these research methods and how product teams can best leverage them to build successful products.

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1. How to Have Fun with UX Research (with Laura Klein) (00:00:00)

2. Meet Laura Klein: UX Expert and Author (00:01:05)

3. Challenges in Combining Qualitative and Quantitative Research (00:03:37)

4. Understanding the Importance of Good Data (00:07:04)

5. User Research vs. Jumping to Solutions (00:14:11)

6. The Role of Segmentation in Research (00:17:00)

7. Sample Size in User Research (00:18:51)

8. Segmentation for Effective User Research (00:24:04)

9. Fun in the Research Process (00:28:40)