The PARTNERNOMICS Show - Episode 15 - Rick van den Bosch, Founder& CEO @ Channext

The PARTNERNOMICS Show

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Rick van den Bosch, Founder & CEO @ Channext. Rick Previously founded an organization called Virtual Retails, after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.

In this episode the duo discusses the 4 questions below:

• Marketing: What are some of the biggest mistakes made in partner marketing?
• Segmentation: What is the power of segmenting markets and partners?
• Tech Pivot: How do you know if/when to pivot?
• Recruiting: What is the right number of partners?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)