11: Crisis management, the benefits of honesty in difficult times and how to build your reputation when things look grim

The Marketing Lab (at Deakin)

How do you manage an airline engine failure, a potential prime minister with a penchant for visiting strip clubs by accident, or a Covid crisis?

In this episode of Listen to this, we talk to Deakin University's Adjunct Professor of Marketing, David Epstein, the man who got Kevin to agree to the 07, directed National Media Liaison Service for Bob Hawke and Paul Keating, managed the Qantas QF32 engine failure response, and was most recently Vice President of Corporate and Regulatory Affairs for Singtel Optus.

We get the inside story on how to get an invite to the Chairman’s Lounge - hint, don’t ask for it, the aspirational halo and how to increase your reputation during a crisis.

It’s a ride with little or no turbulence or leadership spills, but it’s still a fascinating one.

So, sit back, put on your best business attire, and join your guide to human behaviour, culture and the world of business…