Liz Davis on Why Brand Management Roles Need Failure

The Marketing Careers Podcast

Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles.

Liz shares her marketing career tips and advice on ..

• Knowing when it is time to leave your marketing job
• How brand management is integrated with marketing
• What skills are required to be a successful marketing consultant
• Why the 'customer is boss' and how most brands miss that truth

Connect with Liz Davis:
via Linkedin: linkedin.com/in/lizmdavis/ -- (mention The Marketing Careers podcast!)
Liz (at) getshimmy (dot) com
Marketing Career Resources from the episode:
Playing to Win - How Strategy Really Works: A.J. Lafley
How Brands Grow: Byron Sharp

Other Marketing Career Resources:

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