Episode 91 - 7 Massive Mistakes to Avoid when it comes to Creating & Selling Out Your Group Coaching Offer

The Maeve Ferguson Podcast

Episode 91 - 7 Massive Mistakes to Avoid when it comes to Creating & Selling Out Your Group Coaching Offer

I'm thrilled to have you join me for today's episode.

• In this episode, I'll be sharing the seven massive mistakes I often see expert coaches and newcomers make when they're creating and launching their group coaching programs.

Expensive Mistake #1 - Creating Inadequate Group Coaching Offers:

• Many coaches mistakenly believe that their group coaching offer only consists of coaching calls, a Facebook group, and digital training.
• Unfortunately, this approach often leads to frustration as it fails to attract the right clients.
• I've noticed this pattern among frustrated coaches who feel like they're hitting a wall with their efforts.
• In response to this, I'm excited to share a free live workshop where I'll guide you through creating a converting group coaching offer in just three days.
• You can find the workshop link here

Expensive Mistake #2 - Overemphasizing Cohorts:

• I've come across coaches who believe their program can only be successful within a cohort model.
• However, it's important to realize that effective onboarding and content delivery can extend beyond this approach.

Expensive Mistake #3 - Ineffectively Using Social Media:

• A common error is consistently posting on social media without targeting the right audience.
• I'll touch upon the audience attraction system and how crucial it is to engage your ideal clients with relevant content.

Expensive Mistake #4 - Overwhelming or Underwhelming Offers:

• Some coaches tend to go overboard or offer too little in their group coaching programs.
• In other words, they either stuff their offer with unnecessary elements or leave it feeling empty.
• I'll explain why striking a balance and providing meaningful content is key to avoiding these pitfalls.

Expensive Mistake #5 - Incorrect Pricing and Naming:

• Pricing and naming your coaching offer is another challenge I've noticed.
• Using abstract terms or confusing names can turn potential clients away.
• It's essential to keep it simple and clear, while also ensuring your pricing reflects your journey and expertise.

Expensive Mistake #6 - Traditional Approach to Content Creation:

• Instead of relying on traditional brainstorming, I recommend harnessing the power of AI to understand your ideal clients' needs.
• By doing so, you can gain insights into what clients truly desire and are willing to pay for.

Expensive Mistake #7 - Fear of Selling:

• Many coaches struggle with discomfort or anxiety when it comes to selling their coaching offers.
• I firmly believe that if you have the ability to help someone transform, it's your moral obligation to make the offer.
• Waiting for the perfect moment is a trap; taking proactive steps to make offers is crucial for success.

Conclusion:

• To wrap up, I've discussed the seven major mistakes coaches should avoid.
• If you're looking to transform your group coaching offer from "take it or leave it" to "gotta have it," I invite you to join me in a free live workshop.
• During the workshop, I'll share insights into the four keys of the converting coaching formula and how to sell out your coaching programs in just three days.

• I'm looking forward to connecting with you at the upcoming workshop.