Episode 2: Product Launch Dos and Don’ts: Carefully Conducting the Medical Orchestra with Ben

The Launch - Do's and Don'ts

For this month's episode, we are bringing you an in-depth discussion on product launches from the perspective of pharmaceutical Medical Affairs. Our guest is Ben, who has experience in the academic, clinical, public health, and regulatory areas of the profession and has spent the majority of his recent career as a medical director. We have a fascinating conversation covering interesting areas such as coordinating messaging, prioritizing patient benefits, the most notable components of a successful launch, valuable metrics, and much more. As a process with so many moving parts, product launches require adequate planning, a point that Ben makes sure to emphasize, especially in light of the period set out initially. Ultimately all of these strategies and systems should be serving the needs of the patients, and the array of voices and departments involved in important decisions need to be well-managed and properly included. So to hear all of this from our expert guest, and further your understanding of these vital pieces of the puzzle, press play now!

Key Points From This Episode:

• Ben's current professional transitional status and his reasons for leaving academia.
• Looking at Ben's commitment to the medical affairs department and the role of a medical director.
• Defining a successful product launch; Ben shares his perspective on the challenges.
• Ben shares an example of a successful product launch from his career.
• Unpacking some of the major challenges that face product launch.
• Dealing with sub-optimal launches and managing unforeseen delays.
• Ben's views on the best metrics for measuring the success of a product launch.
• Completing the list of different voices that need to be present in all launch discussions.
• Reflections on the industry since the advent of the pandemic.
• Ben talks about the future and the elements that can most impact the success of launches.

Links Mentioned in Today’s Episode:

Lynn Donaldson on LinkedIn

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ConnectA Strategic Solutions Group

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ConnectA Strategic Solutions Group on Facebook