Flashback Friday | Real Estate Marketing and Goal-Setting with Stephanie Lanier

The Katie Lance Podcast

It’s Flashback Friday! Today we’re revisiting one of my favorite interviews with my dear friend and long-time Realtor, Stephanie Lanier.

I had the pleasure of speaking with Stephanie about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.

Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it’s all about family!

As Stephanie says, “It’s messy and hard but you can do both with a team.”

Stephanie talks about how she balances work and family and how it’s less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.

Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.

Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.

Thank you Stephanie for being on our show!

About Stephanie:

Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.

Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.

In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.

Additional links:

• Connect with Stephanie on Instagram
• Lanier Property Group
• The Inspiration Lab
• Stephanie’s Guides: Hurricane Guide | Waterfront Property Guide
• Check out lots more interviews on the podcast here
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [e-mail]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)