091: Find Stories So Powerful Your Clients Can't Help But Share Them | Financial Advisor Book Writing Webinar

The Influential Advisor

In this transformative webinar, Paul and Gabe McManus reveal why your most powerful marketing assets—your client transformation stories—are trapped in your head, and exactly how to turn them into a book that builds your practice.

What You'll Discover:

• The "You have my faith" story that made Gabe triple his life insurance immediately
• Why Steven's Target bag story about throw pillows made Paul hire him as his financial advisor
• How Bernd went from "I'm just a numbers guy" to writing a book about Antarctica and retirement planning
• Morgan's journey from "I'm not a storyteller" to booking the largest podcast in her industry
• The 2-minute phone technique that captures million-dollar stories after every client meeting

Key Takeaways:

• Why saying "I have lots of stories" means you have zero usable stories
• The "Greatest Hits" framework for developing repeatable, powerful stories
• How to go from blank page to published author in 6-12 weeks (without writing)

Paul and Gabe McManus have helped 500 financial advisors generate $100 million in fees and commissions through strategic storytelling and book authorship. Paul's own book landed him on Michael Kitces' Financial Advisor Success podcast, doubling his business in one year.

Perfect for: Financial advisors who know they should write a book but don't know where to start, aren't "writers," or think their stories aren't interesting enough.

Contact: Gabe McManus [email protected] to learn more about our author programs.

Claim your free audiobook copy at: www.theshortbookformula.com

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فصل ها

1. Setting The Stage: Why Stories Matter (00:00:00)

2. The Life Insurance Story That Saved A Family (00:02:51)

3. From Emotion To Action: Real Behavior Change (00:04:51)

4. Advisors’ Storytelling Gaps And How To Fix Them (00:06:26)

5. Antarctica And The Power Of Personal Stories (00:08:46)

6. Balancing Heart And Head: Story vs. Technicals (00:11:31)

7. Crafting “Greatest Hits” Signature Stories (00:15:11)

8. The Target Bags: Guilt-Free Cash Flow (00:18:36)

9. Referrals Through Repeatable Stories And Books (00:22:26)

10. Identity Shift: From Numbers Person To Storyteller (00:25:26)

11. A Simple System To Capture Stories (00:28:36)

12. The 6–12 Week Book Process And ROI (00:31:26)