How To Build A Customer Base of Raving Fans with Heather & Corrie Miracle

The Forrager Podcast for Cottage Food Businesses

Most people who sell custom decorated sugar cookies have at least heard of Heather & Corrie Miracle (AKA The Miracle Twins), who are best known for their extremely popular Facebook group, Sugar Cookie Marketing.

They started that group only two years ago, and now it has over 36,000 members!

But they didn’t stop there. Here are some of the other things they now have on their plate:

• Grow & maintain three other Facebook groups
• Host the popular “Baking It Down” podcast
• Run “The Cookie College” paid membership (700+ members)
• Operate a sugar cookie cottage food business
• Conduct in-person sugar cookie decorating classes
• Post consistently in over a half-dozen social media accounts
• Do client work for their digital marketing agency

In short, what Heather & Corrie have accomplished is simply incredible!

In this episode, you’ll hear their top advice for first-time entrepreneurs, how imposter syndrome slowed their success, and what they’ve learned from creating their very successful paid membership filled with raving fans.

This is the second half of Heather & Corrie’s interview. You can find the first half of their interview in Episode #75.

What You’ll Learn

• How to successfully launch a paid membership
• Why it’s better to launch ASAP instead of waiting for perfection
• The power of listening to your customers and letting them be a part of your journey
• The critical difference between pricing low and pricing high
• How to overcome imposter syndrome when teaching skills online
• The importance of finding an entrepreneur community to support you
• Why you should repurpose your social media content again and again
• How to choose a business name that is SEO-friendly
• The best way to get your name out and start attracting customers without paying for ads
• Why you shouldn’t compare yourself with more experienced entrepreneurs
• Why you shouldn’t be afraid of rejection
• How to rank your business in local Google search results

Resources

Sugar Cookie Marketing website (Facebook | Instagram | TikTok | LinkedIn)

Heather & Corrie’s Facebook groups:

• Sugar Cookie Marketing
• The Cookie College (paid)
• Vendy Blendy
• Baking with (Sugar Cookie Marketing)
• Sugar Cookie Bookies

The Cookie College (paid membership)

Baking It Down Podcast

Heather & Corrie’s Other Businesses:

• Sugar Cookie Classes
• Mixing Bowl Cookie Company
• Target Rocket

Recommended Products & Businesses:

• Eddie Edible Ink Printer
• Royal Batch Meringue Powder (use code TWINS for 10% off)
• aeCore Backers (use code SUGARCOOKIE for 20% off)
• Sugar Dot Cookies (hear Dotty on Episode 50)
• Jotform
• Mailchimp

CookieCon

Virginia Cottage Food Law

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Get full show notes and transcript here: https://forrager.com/podcast/76