Growing A Movement with Lisa Kivirist

The Forrager Podcast for Cottage Food Businesses

It’s been three years since Lisa’s last episode (Episode #5), and much has changed!

Lisa Kivirist and her husband (John Ivanko), who live in Browntown, WI, continue to be some of the biggest supporters of the cottage food industry, both in their state and nationally.

Here’s what they’ve been up to since the beginning of the pandemic:

• They spearheaded the first ever national conference for home-based food entrepreneurs, which was a huge success with over 900 attendees!
• They helped organize one of the largest cottage food research studies
• They published the second edition of their very popular book, Homemade for Sale
• They helped win another lawsuit to allow many more cottage food businesses in Wisconsin
• They helped organize a cottage food association in Wisconsin

And in April 2023, Lisa & John will be spearheading another conference as well! (more details below)

In this episode, Lisa talks about all of the above, shares some marketing tips from her new book, and provides insight on the past, present, and future of the cottage food and food freedom movements.

What You’ll Learn

• What’s new in the second edition of Homemade for Sale
• How much has changed in the cottage food and food freedom industries recently
• The first steps to take in your cottage food business
• The power of home-based food businesses
• Three different approaches to pricing your products
• Three purchase scenarios to consider when packaging your products
• Techniques for selling canned goods effectively
• Results from the Cottage Food Operator Assessment research study
• Takeaways from the first national home-based food entrepreneur conference
• How Wisconsin used a lawsuit to improve allowances for cottage food entrepreneurs
• What you can do to improve the cottage food law in your state
• Why it’s important to join or organize a state cottage food association

Resources

Home-based Food Entrepreneur Virtual National Conference 2023 (more details below)

Homemade for Sale book (2nd Edition) (more details below)

Lisa’s Udemy Course: How to Start & Market a Food Business from Your Home Kitchen

Farmstead Bakery: Recipes and Resources (cottagefoodhomebakery.com)

Wisconsin Cottage Food Association

Inn Serendipity Homemade Bakery

Episode #5: How To Live On What You Make with Lisa Kivirist

Wisconsin Cottage Food Law

Wisconsin Pickle Bill

Home-based Food Entrepreneur Conference 2023

Lisa & John are spearheading the second national conference for home-based food entrepreneurs!

This virtual conference will take place April 10th – 13th, 2023, and includes 4 full days of keynotes, workshops, breakout sessions, and community.

The conference costs only $35, and includes access to all of the recordings as well.

Click here to sign up today!

Homemade for Sale book, 2nd Edition

Lisa & John recently published an updated and expanded edition of their very popular book, Homemade for Sale!

The new book contains even more marketing tips, brand new case studies, and a new section on the growing food freedom and micro restaurant movements.

Click here to buy your copy of Homemade for Sale

Get full show notes and transcript here: https://forrager.com/podcast/81