TFS#191 - Maha Abouelenein Reveals all Personal Branding, PR, Social Media, Podcasting Strategies

THE FLIP SIDE with Andy Mai

Maha Abouelenein has more than 30 years of global communications experience advising corporate giants, high-growth startups, governments, and high-net worth individuals in the USA. She is the CEO of Digital & Savvy, a strategic communication consulting firm based in the U.S. and Dubai, and sits on the Board of Directors of The Associated Press. She launched some of the world’s largest tech companies in the Middle East from communications, policy, and business development perspectives - from Google and Netflix to Udacity and Careem (Uber) and more. She supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom. She also built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL at consumer product giant General Mills.

Connect With Maha Abouelenein!

instagram.com/mahagaber

linkedin.com/in/maha-abouelenein

Join Her Facebook Group: 7 Rules Now!

facebook.com/groups/737663898528581

Pre-order Her Book: 7 Rules Of Self-Reliance Here!

amazon.com/gp/product/1401978665

penguinrandomhouse.com/books/760285/7-rules-of-self-reliance-by-maha-abouelenein

CHAPTERS:

0:00 - Introduction

02:21 - How Did Maha Start in Marketing?

03:46 - Why is Content King in Social Media?

04:46 - Maha on Using Different Social Media Platforms

05:44 - Maha on Giving Value to People/Audience

07:30 - How to Get to Know Your Audience

08:46 - Maha on Customizing a Message

10:29 - How to Create an Interesting Story

11:53 - Maha's Personal Brand Journey

16:41 - Maha on Helping People Communicate Better

17:40 - How Does Communication Change?

19:42 - Maha on Using AI

21:03 - Brian Chesky, Mark Zuckerberg, Shopify's Founder On A Podcast

22:53 - Maha's Podcast Journey

25:00 - How to Invite Big Guests on Your Podcast

27:13 - Maha on Doing Events/Talks

28:34 - Maha's Book: 7 Rules of Self-Reliance

31:22 - What Catalyzed Maha to Write Her Book

32:33 - Maha on Using AI for PR/Marketing

34:24 - How to Know What People Value

36:45 - Maha's Thoughts on Dubai

40:47 - Maha on What Egypt Looks Like Right Now

41:56 - Maha's Advice for Young Entrepreneurs

44:50 - Maha on Using LinkedIn

46:19 - Maha on Building Your Personal Brand

47:02 - Maha's Recent Life Discoveries

48:07 - Maha's Goals for the Next 6 Months

48:40 - Connect with Maha Abouelenein

48:59 - Outro