NSPRA President Heidi Vega, APR on the Impact of Authentic Leadership and Representation

The Content Generation

In the season four premiere of the Content Generation Podcast, we’re joined by Heidi Vega, APR, the newly installed President of NSPRA (the National School Public Relations Association). With a unique start to her school PR career, Heidi shares her journey from serving in the Air Force to interning with her local school district’s communications department, and now leading 200+ school districts across Arizona and school PR professionals nationwide.

In this episode, Heidi discusses how her service background has shaped her approach to school PR and her commitment to authentic leadership. She reflects on her experience as the first Latina Director of Communications in a large Arizona district, and on the impact she will make as the first Latina President in NSPRA’s 90-year history.

Drawing from her lived experiences, Heidi highlights the importance of genuine diversity, equity, and inclusion, and the power of embracing your story as both an individual and an organization. Tune in to hear Heidi’s insights on leadership, representation, and the future of school PR, as she challenges content creators to establish deeper connections with their audiences through authenticity.