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Lights, Camera, Actionable Insights with Steve Mushkin, Founder of Latitude
Manage episode 377562042 series 3362443
محتوای ارائه شده توسط Stravito. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stravito یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
What could you do with live, actionable insights directly from your audience at the very moment they see your content?
Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.
We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.
Join us as we discuss:
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Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.
We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.
Join us as we discuss:
- The difference between tactical and fundamental insights and how to leverage each
- Developing a high-level vision to guide team and individual decisions and innovation
- Building a powerful experience for your audience as the attention economy evolves
- The evolution of content research — and what it means for brands today
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