3 rules to getting replies with cold email, with Thibaut Souyris

The B2B Sales Podcast

In this episode of the B2B Sales Podcast, Thibaut dives into the nuances of sending effective cold emails. He shares three essential rules to increase the open and response rates, leading to more conversations and bookings. If you've been struggling to get replies or constantly facing rejections, these tips can turn your cold email strategy around.

Main Topics Covered:

Importance of a succinct subject line:

• Aim to keep it under five words.
• Look for inspiration in your own mailbox.

Creating an effective body for the cold email:

• Limit the body to a maximum of 125 words.
• Test the email on your mobile phone.
• Tips to avoid sending long and monotonous emails.

Using frameworks to craft cold emails:

• Avoid writing each email from scratch.
• Use available frameworks to make the process more efficient.

Links and Resources:

3 Rules to Getting Replies with Cold Emails