#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module

The Art of Online Course Creation

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اضافه شده در forty-nine هفته پیش

محتوای ارائه شده توسط Shannon Boyer. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shannon Boyer یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Squid Game: The Official Podcast

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Keys and Knives - S3 Ep 1 26:28

18 روز پیش26:28

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

حدود یک سال پیش 20:59

MP3•خانه قسمت

When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured enough to guide your learners but flexible enough to meet their needs.

If you’ve ever wondered how to decide what belongs in a module, how long it should take, or how to avoid overwhelming your audience, this episode is for you. Get ready for actionable tips, real-world examples, and the clarity you need to create modules that your learners will love.

What You’ll Learn in This Episode:

Why every module needs a clear purpose and how defining objectives can transform the learning experience.
How to make time work for you and your audience by tailoring content to fit their schedules and priorities.
Simple strategies for managing cognitive load to keep learners from feeling overwhelmed and help them retain what they’ve learned.

Plus, hear real-world examples and practical steps to implement these strategies in your own course.

If you’ve struggled with figuring out how much content to include in a module, or you’re worried about whether your course feels overwhelming to learners, this episode will give you the clarity and confidence to move forward. Whether you’re just starting out or refining a course you’ve already created, these tips will help you design with intention and impact.

Want to Learn More About How to Create an Impactful Course That Gets Results:

Join the Course – The Your Best Course Experience will take you from idea to impact with easy to follow frameworks, strategies, and support.
Work With Me 1:1 – Book a free discovery call to learn more about how I might support you in creating your first course, your next course, or making your existing course world-class.

Next Episode Teaser: Ever hear of a course marketing strategy that feels icky? There's a reason for that. Next week, that amazing business strategist, Jan Ditchfield is going to talk to us about selling our courses ethically. I can't wait!

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

42 قسمت

#Higher Education #Business #Podcasting Education #Marketing #Shannon Boyer #Digital Course Creation #Online Course Creation #Course Creation Tips #Succession #Scalability #Sustainability #Online Course Business #Course Creation Frameworks #Digital Course Strategies #Online Course #Entrepreneur #Knowledge Industry

#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module

The Art of Online Course Creation

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

What You’ll Learn in This Episode:

Why every module needs a clear purpose and how defining objectives can transform the learning experience.
How to make time work for you and your audience by tailoring content to fit their schedules and priorities.
Simple strategies for managing cognitive load to keep learners from feeling overwhelmed and help them retain what they’ve learned.

Plus, hear real-world examples and practical steps to implement these strategies in your own course.

Want to Learn More About How to Create an Impactful Course That Gets Results:

Join the Course – The Your Best Course Experience will take you from idea to impact with easy to follow frameworks, strategies, and support.
Work With Me 1:1 – Book a free discovery call to learn more about how I might support you in creating your first course, your next course, or making your existing course world-class.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

42 قسمت

همه قسمت ها

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#41 Building a Course That Works: Kelly Leardon’s Customer-Obsessed Approach 49:02

۷ روز پیش49:02

49:02

In this episode of The ART of Online Course Creation , Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind and build something better. Fast forward to today, and Kelly has scaled a thriving business without sacrificing her personal life, her family, or her values. She’s proof that it doesn’t take a massive audience to create real impact. It takes intention, authenticity, and an unwavering commitment to your customers. Throughout this episode, you’ll hear: The story of how a pivotal family moment became the spark for a business built on integrity and balance. Kelly’s candid reflections on how to build an algorithm-proof business that doesn’t rely on trends, going viral, or catchy dances. Her no-nonsense approach to course creation and why she believes you should burn it down and start over (again and again) until it actually gets results. How she balances the demands of entrepreneurship without letting work consume her life (and why she won’t compromise on weekends or family time). The spicy takes she’s not afraid to share about the myths of overnight success and why so much of the social media advice out there doesn’t hold up in real life. Kelly also opens up about her mission: to serve women who are spinning a million plates, to show them that it’s possible to build businesses that work for their lives, not the other way around. Whether you’re just getting started or you’ve been at it for years, this episode is a rallying cry to rethink the hustle and embrace a slower, smarter, and more sustainable way of building something that lasts. Tune in to hear Kelly’s unfiltered insights, and why it’s not about the size of your following, but the size of your commitment to getting your people real results. Kelly Leardon is the powerhouse behind Walk Like Warriors, a business strategy brand that helps female entrepreneurs stop winging it and start scaling it. As a certified Director of Operations turned Business Coach & Strategist, Kelly teaches female business owners how to structure their work like CEOs, not hobbyists, to drive real results (all while working LESS). You can find her at: Walk Like Warriors website Instagram Check out her free Revenue Boosting resource here. Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#40 Why Some Online Courses Change Lives—and Others Don’t 18:02

21 روز پیش18:02

18:02

"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was a renewed focus on impact . You’ll learn: What course impact actually means The four key signs your course is creating lasting change, and why missing even one of them matters How to tell if your students are truly implementing what you teach Whether you're questioning your course's effectiveness or simply want to ensure your students walk away transformed, this episode is your first step toward creating a course with reach, reputation, and results. 🎧 Plus: Shannon’s Bold Idea may shift how you see your role as an educator forever. ✨ Want more? Join The Build Lab — the community for course creators who care about doing it right . With feedback, guidance, and access to Shannon’s full course-building system, it’s where real impact starts. 🗓 Next week on the podcast: Shannon chats with Kelly Leardon from Walk Like Warriors about building a thriving course business without a huge audience. You won’t want to miss it. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard 46:40

۵ weeks پیش46:40

46:40

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way. In this episode of The Art of Online Course Creation, Shannon sits down with Justine Beauregard , award-winning sales strategist, writer for Entrepreneur.com , and host of the People Over Profit podcast. Justine’s story is anything but conventional. From charging $5 for backyard puppet shows to enrolling 204 students in a brand-new group program—with no email list and no ad spend—her approach to business has always been rooted in creativity, empathy, and a deep understanding of people. Together, Shannon and Justine explore: The surprising difference between marketing and sales that most course creators get backwards Why building an audience isn’t always your first move—and what to focus on instead How Justine grew a thriving course-based business using borrowed audiences and organic referrals without ever feeling salesy What it really means to sell in a way that feels natural, ethical, and aligned with who you are Why messaging matters more than metrics —and how to speak directly to the people who are already searching for you A fresh take on the outdated “discovery call” that might change how you connect with potential students forever Whether you’re brand new to course creation or you’ve launched a few times and are feeling stuck, this conversation is packed with honest insight, refreshing perspective, and actionable ideas to help you sell with confidence and ease—without becoming someone you’re not. 💡 One powerful takeaway: What if the best lead generation strategy isn’t about hustling for attention… but about serving your students so well that they naturally spread the word? Justine’s story is proof that real relationships, genuine curiosity, and a strong mission can build a business that thrives—one conversation at a time. Website: www.justinebeauregard.com Podcast: https://www.justinebeauregard.com/podcast Instagram: https://instagram.com/justinebeauregardcoach To access Justine's Freebies, click here. 🎧 Tune in now and get inspired to rethink how you sell, connect, and serve. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation 21:47

۷ weeks پیش21:47

21:47

Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there. She’ll reveal how most AI tools are getting it wrong , and how you can make them work for you without compromising your unique voice, stories, or expertise. You’ll also hear: Why generic course content is flooding the market—and how to avoid that trap The crucial moment in the course creation journey where most creators quit (and how to push through it) A peek into the revolutionary tools Shannon’s building—and how they’re changing the game If you’ve ever felt overwhelmed by AI or unsure how to use it ethically and effectively in your business, this episode is your guide to creating with clarity, confidence, and integrity. 👉 Whether you're AI-curious or AI-cautious, don't hit publish on your next course without listening to this. Are you ready to create your course and need the exact steps and frameworks to follow? Check out Your Best Course Experience. Confident in your course idea and want to get to market as quickly as possible? Check out The Accelerator VIP Experience. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28

۹ weeks پیش33:28

33:28

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed . Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do the same. In this heartfelt and practical conversation, we explore what it really takes to pivot from a 9-to-5 into entrepreneurship. From navigating identity shifts to launching your first course, Shannon shares the raw truth and encouraging wisdom you won’t find on your Instagram feed. We talk about: Why passion alone isn’t enough—and what else you really need The mindset and identity shifts no one prepares you for How to know if online courses should be your side hustle… or your second act Why planning your leap (instead of just jumping) leads to more freedom, not less If you’ve ever thought, “I want more, but I don’t know what’s next…” this one’s for you. 🎧 Listen now and let’s start mapping out your second act. 👉 Resources & Links Mentioned: Shannon Russell’s Website: secondactsuccess.co Her book Start Your Second Act – Available now! Follow Shannon Russell on Instagram, Check out Shannon's FREE Resources Book a discovery call with me: shannonlboyer.com/services 📌 Don’t forget to subscribe, share, and leave a review if this episode resonated with you. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#36 What Makes a High-Quality Online Course? It's Not What You Think! 23:07

11 weeks پیش23:07

23:07

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler alert: It’s not fancy production or flashy design. Whether you’re just getting started or refining a course you’ve already launched, you’ll learn what separates forgettable content from transformational experiences. Shannon breaks down the key differences between packaging content and designing for learning—and explains why thinking like a teacher is your most powerful asset as a course creator. If you’ve ever felt pressure to have perfect slides, cinematic video, or 57 bonus modules just to feel legitimate… this episode will be a breath of fresh air. You’ll walk away with: Why “production value” is not the same as “instructional quality” How to spot the repackaging trap (and avoid disappointing your students) The mindset shift that separates experts from exceptional educators The three instructional strategies that truly make a course unforgettable Plus, Shannon introduces a brand-new segment: One Bold Idea —a powerful takeaway to help you reflect, refine, and reimagine your course long after the episode ends. 🎁 Free Resource: Want to make your course more effective and more shareable? Grab Shannon’s free guide: 👉 The 7 Things All Courses Must Have to MAX Student Referrals Perfect for refining your current course or setting the foundation for your next one. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White 38:17

13 weeks پیش38:17

38:17

In this transformative episode of The ART of Online Course Creation , Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome . They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, or hold back from claiming our expertise. Lindsay introduces listeners to Positive Intelligence and the concept of the internal saboteur —that critical inner voice that keeps us playing small. Together, Shannon and Lindsay explore how to recognize these saboteurs, reframe limiting beliefs, and build the mental muscles needed to step into leadership with confidence and clarity. What You’ll Learn in This Episode: ✅ Why “imposter syndrome” might be holding you back more than it’s helping ✅ The neuroscience behind self-doubt—and how to rewire your brain in just 6 weeks ✅ The subtle lies your saboteur tells you (and how to spot them) ✅ Why confidence doesn't require perfection—or knowing everything ✅ How course creators can reclaim their authority and own their expertise ✅ What to do when negative feedback threatens your momentum ✅ Tips for both new and experienced course creators to overcome hesitation and stay connected to their purpose Links & Resources Mentioned: 🔗 Learn more about Positive Intelligence Bootcamps: highvoltageleadership.ca 📸 Follow Lindsay on Instagram: @highvoltleadership 💼 Connect with Lindsay on LinkedIn: Lindsay White on LinkedIn Free Saboteur Assessment If You Loved This Episode… Please take a moment to leave a 5-star review and subscribe so you never miss an insight-packed conversation. And share this episode with another course creator who might need a reminder that they’re already more than enough. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#34 How to Choose a Profitable Course Topic For YOU 16:20

15 weeks پیش16:20

16:20

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell ? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation , Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marketable area of expertise and narrowing your topic so it’s clear, focused, and profitable. If you’ve ever found yourself spiraling in indecision—knowing you have so much to offer but struggling to figure out how it all translates into a successful course—this one’s for you. Inside the episode, you’ll learn: ✔ Why being “a few steps ahead” isn’t enough—and what to aim for instead ✔ How the Curse of Knowledge could be blocking your best course idea ✔ The three essential ingredients of a sellable course topic ✔ A step-by-step method to take your vague idea and make it hyper-specific ✔ Why passion is not optional if you want long-term success (and sales) Plus, Shannon shares her proven Course Topic Filter and some juicy real-world examples to help you cut through the noise, get unstuck, and finally choose a topic that fits you . 🔗 Don’t miss these resources mentioned in the episode: Grab the Free Course Topic Filter Worksheet to work through this step-by-step 🎧 Press play and let’s make sure your course topic isn’t just a good idea—it’s the right one. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

17 weeks پیش44:40

44:40

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks. Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell. In this episode, we cover: ✅ What nurture content actually is (hint: it’s not just another call-to-action) ✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it ✅ The mistake course creators make when they only show up during a launch ✅ How to tap into your creativity (even if you think you aren’t a “writer”) ✅ The secret to making content creation feel fun instead of a chore Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too. This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches. 🎙️ Listen now and start creating content that builds real connections! Connect with Lindsay Smith: 📲 Instagram & Threads: @lindsaysmithcreative 🌎 Website: www.lindsaysmithcreative.ca 🎧 Podcast: Content Magic Resources & Next Steps: 🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services 📱 Let’s connect on Instagram: @shannonlboyer 🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

19 weeks پیش22:56

22:56

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back. In This Episode, You'll Learn: ✔️ Why audience engagement matters more than audience size ✔️ The surprising truth about my first course launch—and what I wish I had known ✔️ The mistake I made when advising another course creator (and why I regret it) ✔️ What actually converts casual followers into paying students ✔️ Why chasing big numbers doesn’t always mean more sales ✔️ How to start building a community that is eager to buy—no matter how small your audience is If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business. 🎧 Tune in now and let’s talk about why your course is ready —even if your audience isn’t as big as you think it should be. 📩 Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if you’re serious about creating an online course that actually gets results, make sure you’re on my email list so you don’t miss my next training. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53

20 weeks پیش30:53

30:53

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation , I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, she’s sharing her top insights with you! We cover: ✅ The biggest mistakes course creators make when writing their own sales pages ✅ The difference between conversion copywriting and content writing (and why it matters) ✅ The secret ingredient to copy that makes your audience feel like you’re reading their mind ✅ Whether AI tools like ChatGPT can replace a professional copywriter ✅ What to look for (and what to avoid!) when hiring a copywriter If you’re ready to stop guessing and start selling , this episode is a must-listen. 🎧 Tune in now! 📌 Resources & Links: 👉 Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage Freebie Gina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures. 🚀 Let’s connect! Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from today’s episode! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32

21 weeks پیش56:32

56:32

Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young , a surface pattern designer and founder of Indy Bloom Design , who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she turned that into a course ✅ Why starting small led to her biggest course launch success ✅ The common mistakes new course creators make (including a big one she made in naming her first course) ✅ How she managed a wildly successful launch—while navigating imposter syndrome ✅ The surprising role consistency plays in audience growth and course sales Whether you're in the early stages of course creation or looking to refine your existing strategy, Mindy’s journey is packed with lessons on pricing, audience building, and balancing passion with profit . 📌 Don’t miss the part where she reveals the exact price she charged for her first successful launch—and why she later pulled the course off the market. 🎧 Listen now to hear how Mindy built a thriving course business while staying true to her passion for art! Resources & Links: 👉 Follow Mindy on Instagram: @indybloomdesign 👉 Learn More About Indy Bloom Design: www.indybloomdesign.com 👉 Join my free masterclass: www.shannonlboyer.com/join Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18

22 weeks پیش50:18

50:18

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation , I sit down with Caitlin Batcher, creator of The Scale Method , to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels . Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions. We dive deep into: ✅ The key differences between live launching and evergreen funnels (and which one is best for you) ✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them) ✅ Why traditional webinar strategies fail in evergreen models—and what works instead ✅ How to structure an ethical sales funnel that builds trust with your audience ✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!) If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen . Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success. 🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress. 🔗 Links & Resources Mentioned: Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching Follow Caitlin on Instagram: @CaitlinBatcher Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice! ➡️ DM me on Instagram ( @ShannonLBoyer ) and let me know your biggest takeaway from today’s episode! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17

23 weeks پیش22:17

22:17

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation , we’re diving deep into the transformation factor —the difference between courses that simply share information and those that change lives. If you haven’t listened to Part 1 yet, be sure to check it out first! In This Episode, You’ll Learn: ✅ Why transformation—not just information—should be the core of your course ✅ The biggest mistake course creators make when designing their curriculum ✅ How to structure your course as a step-by-step journey that keeps students engaged ✅ Why anticipating roadblocks is key to helping students follow through ✅ The powerful ripple effect of empowering your students (and how it benefits you, too) 🎧 Plus, I’m sharing real-world examples of transformational course design, so you can apply these principles to your own course—starting today! Resources & Links Mentioned: 📌 Sign up for my FREE masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📌 Join me next week for a conversation with Caitlin Bacher on evergreen sales funnels & scaling your course business! 🎙️ Listen now and discover how to create a course that truly transforms your students’ lives! 👉 Have you ever taken a course that truly changed the way you think or work? Tell me about it in the comments! #CourseCreation #TransformationalLearning #OnlineBusinessGrowth Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#27 Should You Create an Online Course? Here's What You Need to Know First 16:52

23 weeks پیش16:52

16:52

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation , we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an online course becomes more than just another revenue stream—it becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact. And here’s the kicker: The rewards of putting in the effort go far beyond what you might expect. In This Episode, You’ll Learn: ✅ Why “passive income” is a myth—and what online courses actually offer instead ✅ How the work of creating a course puts you in an elite group of experts ✅ The surprising ways a high-quality course can open doors to new opportunities ✅ Why your course isn’t just a product—it’s a long-term asset that grows with you ✅ How building a course can position you as a trusted authority and thought leader in your space 🎧 Plus, don’t miss part two of this special series! In the next episode, I’ll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you don’t miss it! Resources & Links Mentioned: 📌 Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📌 Connect with me on Instagram @shannonlboyer and let me know what resonated with you. ➡️ If you found this episode valuable, take a screenshot, share it on Instagram, and tag me—I’d love to hear your takeaways! 🎙 Listen now and discover why the effort of creating a course is actually your biggest advantage! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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The Art of Online Course Creation « » #16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module

#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Art of Online Course Creation « »
#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module