#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse

The Art of Online Course Creation

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.

In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, she’s sharing her top insights with you!

We cover:
✅ The biggest mistakes course creators make when writing their own sales pages
✅ The difference between conversion copywriting and content writing (and why it matters)
✅ The secret ingredient to copy that makes your audience feel like you’re reading their mind
✅ Whether AI tools like ChatGPT can replace a professional copywriter
✅ What to look for (and what to avoid!) when hiring a copywriter

If you’re ready to stop guessing and start selling, this episode is a must-listen.

🎧 Tune in now!

📌 Resources & Links:
👉 Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage Freebie

Gina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures.

🚀 Let’s connect!
Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from today’s episode!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

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