#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith

The Art of Online Course Creation

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If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.

In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks.

Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell.

In this episode, we cover:

✅ What nurture content actually is (hint: it’s not just another call-to-action)
✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it
✅ The mistake course creators make when they only show up during a launch
✅ How to tap into your creativity (even if you think you aren’t a “writer”)
✅ The secret to making content creation feel fun instead of a chore

Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too.

This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches.

🎙️ Listen now and start creating content that builds real connections!

Connect with Lindsay Smith:

📲 Instagram & Threads: @lindsaysmithcreative
🌎 Website: www.lindsaysmithcreative.ca
🎧 Podcast: Content Magic

Resources & Next Steps:

🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services

📱 Let’s connect on Instagram: @shannonlboyer

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