Gary Sinise is an award winning actor, on the stage, TV and big screen. He is best known for playing Lieutenant Dan in Forrest Gump. Inspired by this role and his family members, Gary is now the head of the Gary Sinise Foundation, which offers support for service members who need help with mental wellness, trauma, physical recovery, and loss. He Also plays concerts worldwide for our nation’s defenders and their families, boosting morale and offering gratitude for their sacrifices as part of the Lt. Dan Band. Jay and Gary discuss the changing needs of American service members and their families, the many services the Gary Sinise Foundation provides, how Gary’s work helped him through personal loss and much more. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters (0:00) intro (1:11) Veterans’ changing needs over the past half century (7:57) Veterans’ appreciation of Gary’s portrayal of Lt. Dan (10:25) By helping others, we step out of ourselves (11:46) The Lt. Dan Band (15:29) How the death of Gary’s son Mac impacts his activism (17:33) Bringing services to American heroes wherever they are (19:45) Accurate portrayals of veterans in film and TV (20:58) How can people get involved with the Gary Sinise foundation (24:24) Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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محتوای ارائه شده توسط Shannon Boyer. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shannon Boyer یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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#11 Building a Thriving Learning Community: Proven Strategies for Course Creators
Manage episode 445254012 series 3591070
محتوای ارائه شده توسط Shannon Boyer. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shannon Boyer یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
To ask a question or give feedback on the episode, send me a text!
Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses.
Shannon delves into the powerful impact community has on course completion rates, student retention, and overall course value. She shares compelling research that highlights the difference a vibrant community can make and offers practical strategies to create one that not only supports learning but fosters accountability and growth.
You'll learn how to implement specific activities and structures that encourage student interaction, from accountability threads to feedback sessions, ensuring your students feel connected and motivated to complete the course. Shannon also explores the role of the instructor in shaping the community—finding the balance between being present and empowering students to lead and engage with one another.
But the value doesn’t end when the course does. Discover how a well-maintained community can build lasting relationships, strengthen loyalty, and create advocates for your brand. Shannon discusses the importance of long-term engagement and offers insights on leveraging alumni and beta groups to keep the energy alive.
Additionally, Shannon addresses the current trend of using AI bots in communities, weighing in on why they may not be the ideal solution for fostering genuine connections. She also explains how you can set your course apart from the crowd by actively engaging with your students and encouraging a collaborative, rather than competitive, environment.
Ready to turn your course into a thriving community? Tune in to gain actionable strategies and insights that will help you build a space where your students can connect, grow, and succeed together.
For more insights on how to create a high-quality online course that delivers extreme value, check out my freebie, The 7 Things All Online Courses MUST Have to Max Student Referrals.
Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co
39 قسمت
اشتراک گذاریManage episode 445254012 series 3591070
محتوای ارائه شده توسط Shannon Boyer. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shannon Boyer یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
To ask a question or give feedback on the episode, send me a text!
Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses.
Shannon delves into the powerful impact community has on course completion rates, student retention, and overall course value. She shares compelling research that highlights the difference a vibrant community can make and offers practical strategies to create one that not only supports learning but fosters accountability and growth.
You'll learn how to implement specific activities and structures that encourage student interaction, from accountability threads to feedback sessions, ensuring your students feel connected and motivated to complete the course. Shannon also explores the role of the instructor in shaping the community—finding the balance between being present and empowering students to lead and engage with one another.
But the value doesn’t end when the course does. Discover how a well-maintained community can build lasting relationships, strengthen loyalty, and create advocates for your brand. Shannon discusses the importance of long-term engagement and offers insights on leveraging alumni and beta groups to keep the energy alive.
Additionally, Shannon addresses the current trend of using AI bots in communities, weighing in on why they may not be the ideal solution for fostering genuine connections. She also explains how you can set your course apart from the crowd by actively engaging with your students and encouraging a collaborative, rather than competitive, environment.
Ready to turn your course into a thriving community? Tune in to gain actionable strategies and insights that will help you build a space where your students can connect, grow, and succeed together.
For more insights on how to create a high-quality online course that delivers extreme value, check out my freebie, The 7 Things All Online Courses MUST Have to Max Student Referrals.
Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co
39 قسمت
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To ask a question or give feedback on the episode, send me a text! Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there. She’ll reveal how most AI tools are getting it wrong , and how you can make them work for you without compromising your unique voice, stories, or expertise. You’ll also hear: Why generic course content is flooding the market—and how to avoid that trap The crucial moment in the course creation journey where most creators quit (and how to push through it) A peek into the revolutionary tools Shannon’s building—and how they’re changing the game If you’ve ever felt overwhelmed by AI or unsure how to use it ethically and effectively in your business, this episode is your guide to creating with clarity, confidence, and integrity. 👉 Whether you're AI-curious or AI-cautious, don't hit publish on your next course without listening to this. Are you ready to create your course and need the exact steps and frameworks to follow? Check out Your Best Course Experience. Confident in your course idea and want to get to market as quickly as possible? Check out The Accelerator VIP Experience. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28
To ask a question or give feedback on the episode, send me a text! She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed . Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do the same. In this heartfelt and practical conversation, we explore what it really takes to pivot from a 9-to-5 into entrepreneurship. From navigating identity shifts to launching your first course, Shannon shares the raw truth and encouraging wisdom you won’t find on your Instagram feed. We talk about: Why passion alone isn’t enough—and what else you really need The mindset and identity shifts no one prepares you for How to know if online courses should be your side hustle… or your second act Why planning your leap (instead of just jumping) leads to more freedom, not less If you’ve ever thought, “I want more, but I don’t know what’s next…” this one’s for you. 🎧 Listen now and let’s start mapping out your second act. 👉 Resources & Links Mentioned: Shannon Russell’s Website: secondactsuccess.co Her book Start Your Second Act – Available now! Follow Shannon Russell on Instagram, Check out Shannon's FREE Resources Book a discovery call with me: shannonlboyer.com/services 📌 Don’t forget to subscribe, share, and leave a review if this episode resonated with you. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
To ask a question or give feedback on the episode, send me a text! "You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler alert: It’s not fancy production or flashy design. Whether you’re just getting started or refining a course you’ve already launched, you’ll learn what separates forgettable content from transformational experiences. Shannon breaks down the key differences between packaging content and designing for learning—and explains why thinking like a teacher is your most powerful asset as a course creator. If you’ve ever felt pressure to have perfect slides, cinematic video, or 57 bonus modules just to feel legitimate… this episode will be a breath of fresh air. You’ll walk away with: Why “production value” is not the same as “instructional quality” How to spot the repackaging trap (and avoid disappointing your students) The mindset shift that separates experts from exceptional educators The three instructional strategies that truly make a course unforgettable Plus, Shannon introduces a brand-new segment: One Bold Idea —a powerful takeaway to help you reflect, refine, and reimagine your course long after the episode ends. 🎁 Free Resource: Want to make your course more effective and more shareable? Grab Shannon’s free guide: 👉 The 7 Things All Courses Must Have to MAX Student Referrals Perfect for refining your current course or setting the foundation for your next one. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
To ask a question or give feedback on the episode, send me a text! In this transformative episode of The ART of Online Course Creation , Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome . They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, or hold back from claiming our expertise. Lindsay introduces listeners to Positive Intelligence and the concept of the internal saboteur —that critical inner voice that keeps us playing small. Together, Shannon and Lindsay explore how to recognize these saboteurs, reframe limiting beliefs, and build the mental muscles needed to step into leadership with confidence and clarity. What You’ll Learn in This Episode: ✅ Why “imposter syndrome” might be holding you back more than it’s helping ✅ The neuroscience behind self-doubt—and how to rewire your brain in just 6 weeks ✅ The subtle lies your saboteur tells you (and how to spot them) ✅ Why confidence doesn't require perfection—or knowing everything ✅ How course creators can reclaim their authority and own their expertise ✅ What to do when negative feedback threatens your momentum ✅ Tips for both new and experienced course creators to overcome hesitation and stay connected to their purpose Links & Resources Mentioned: 🔗 Learn more about Positive Intelligence Bootcamps: highvoltageleadership.ca 📸 Follow Lindsay on Instagram: @highvoltleadership 💼 Connect with Lindsay on LinkedIn: Lindsay White on LinkedIn Free Saboteur Assessment If You Loved This Episode… Please take a moment to leave a 5-star review and subscribe so you never miss an insight-packed conversation. And share this episode with another course creator who might need a reminder that they’re already more than enough. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell ? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation , Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marketable area of expertise and narrowing your topic so it’s clear, focused, and profitable. If you’ve ever found yourself spiraling in indecision—knowing you have so much to offer but struggling to figure out how it all translates into a successful course—this one’s for you. Inside the episode, you’ll learn: ✔ Why being “a few steps ahead” isn’t enough—and what to aim for instead ✔ How the Curse of Knowledge could be blocking your best course idea ✔ The three essential ingredients of a sellable course topic ✔ A step-by-step method to take your vague idea and make it hyper-specific ✔ Why passion is not optional if you want long-term success (and sales) Plus, Shannon shares her proven Course Topic Filter and some juicy real-world examples to help you cut through the noise, get unstuck, and finally choose a topic that fits you . 🔗 Don’t miss these resources mentioned in the episode: Grab the Free Course Topic Filter Worksheet to work through this step-by-step 🎧 Press play and let’s make sure your course topic isn’t just a good idea—it’s the right one. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40
To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks. Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell. In this episode, we cover: ✅ What nurture content actually is (hint: it’s not just another call-to-action) ✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it ✅ The mistake course creators make when they only show up during a launch ✅ How to tap into your creativity (even if you think you aren’t a “writer”) ✅ The secret to making content creation feel fun instead of a chore Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too. This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches. 🎙️ Listen now and start creating content that builds real connections! Connect with Lindsay Smith: 📲 Instagram & Threads: @lindsaysmithcreative 🌎 Website: www.lindsaysmithcreative.ca 🎧 Podcast: Content Magic Resources & Next Steps: 🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services 📱 Let’s connect on Instagram: @shannonlboyer 🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back. In This Episode, You'll Learn: ✔️ Why audience engagement matters more than audience size ✔️ The surprising truth about my first course launch—and what I wish I had known ✔️ The mistake I made when advising another course creator (and why I regret it) ✔️ What actually converts casual followers into paying students ✔️ Why chasing big numbers doesn’t always mean more sales ✔️ How to start building a community that is eager to buy—no matter how small your audience is If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business. 🎧 Tune in now and let’s talk about why your course is ready —even if your audience isn’t as big as you think it should be. 📩 Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if you’re serious about creating an online course that actually gets results, make sure you’re on my email list so you don’t miss my next training. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53
To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation , I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, she’s sharing her top insights with you! We cover: ✅ The biggest mistakes course creators make when writing their own sales pages ✅ The difference between conversion copywriting and content writing (and why it matters) ✅ The secret ingredient to copy that makes your audience feel like you’re reading their mind ✅ Whether AI tools like ChatGPT can replace a professional copywriter ✅ What to look for (and what to avoid!) when hiring a copywriter If you’re ready to stop guessing and start selling , this episode is a must-listen. 🎧 Tune in now! 📌 Resources & Links: 👉 Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage Freebie Gina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures. 🚀 Let’s connect! Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from today’s episode! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32
To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young , a surface pattern designer and founder of Indy Bloom Design , who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she turned that into a course ✅ Why starting small led to her biggest course launch success ✅ The common mistakes new course creators make (including a big one she made in naming her first course) ✅ How she managed a wildly successful launch—while navigating imposter syndrome ✅ The surprising role consistency plays in audience growth and course sales Whether you're in the early stages of course creation or looking to refine your existing strategy, Mindy’s journey is packed with lessons on pricing, audience building, and balancing passion with profit . 📌 Don’t miss the part where she reveals the exact price she charged for her first successful launch—and why she later pulled the course off the market. 🎧 Listen now to hear how Mindy built a thriving course business while staying true to her passion for art! Resources & Links: 👉 Follow Mindy on Instagram: @indybloomdesign 👉 Learn More About Indy Bloom Design: www.indybloomdesign.com 👉 Join my free masterclass: www.shannonlboyer.com/join Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18
To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation , I sit down with Caitlin Batcher, creator of The Scale Method , to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels . Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions. We dive deep into: ✅ The key differences between live launching and evergreen funnels (and which one is best for you) ✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them) ✅ Why traditional webinar strategies fail in evergreen models—and what works instead ✅ How to structure an ethical sales funnel that builds trust with your audience ✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!) If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen . Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success. 🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress. 🔗 Links & Resources Mentioned: Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching Follow Caitlin on Instagram: @CaitlinBatcher Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice! ➡️ DM me on Instagram ( @ShannonLBoyer ) and let me know your biggest takeaway from today’s episode! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17
To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation , we’re diving deep into the transformation factor —the difference between courses that simply share information and those that change lives. If you haven’t listened to Part 1 yet, be sure to check it out first! In This Episode, You’ll Learn: ✅ Why transformation—not just information—should be the core of your course ✅ The biggest mistake course creators make when designing their curriculum ✅ How to structure your course as a step-by-step journey that keeps students engaged ✅ Why anticipating roadblocks is key to helping students follow through ✅ The powerful ripple effect of empowering your students (and how it benefits you, too) 🎧 Plus, I’m sharing real-world examples of transformational course design, so you can apply these principles to your own course—starting today! Resources & Links Mentioned: 📌 Sign up for my FREE masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📌 Join me next week for a conversation with Caitlin Bacher on evergreen sales funnels & scaling your course business! 🎙️ Listen now and discover how to create a course that truly transforms your students’ lives! 👉 Have you ever taken a course that truly changed the way you think or work? Tell me about it in the comments! #CourseCreation #TransformationalLearning #OnlineBusinessGrowth Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation , we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an online course becomes more than just another revenue stream—it becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact. And here’s the kicker: The rewards of putting in the effort go far beyond what you might expect. In This Episode, You’ll Learn: ✅ Why “passive income” is a myth—and what online courses actually offer instead ✅ How the work of creating a course puts you in an elite group of experts ✅ The surprising ways a high-quality course can open doors to new opportunities ✅ Why your course isn’t just a product—it’s a long-term asset that grows with you ✅ How building a course can position you as a trusted authority and thought leader in your space 🎧 Plus, don’t miss part two of this special series! In the next episode, I’ll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you don’t miss it! Resources & Links Mentioned: 📌 Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📌 Connect with me on Instagram @shannonlboyer and let me know what resonated with you. ➡️ If you found this episode valuable, take a screenshot, share it on Instagram, and tag me—I’d love to hear your takeaways! 🎙 Listen now and discover why the effort of creating a course is actually your biggest advantage! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist 31:01
To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation , we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience of high-performing professionals. Elaine's passion for helping her clients achieve their full potential shines through as she discusses her vision for workshops and online courses. Whether you’re an entrepreneur considering creating a course or looking to refine your current offerings, this episode is brimming with strategies, practical advice, and creative approaches to course creation. 🎧 What You’ll Learn in This Episode: Why course creation is as much a creative outlet as it is a strategic business decision. The importance of being intentional when creating workbooks and how to transform them into active learning tools. Tips for designing workshops that engage participants and leave a lasting impact. Key differences between creating in-person workshops and translating them into online courses. How to tailor your course content and materials to meet the needs of your target audience, whether in-person or online. ✨ Actionable Takeaways: How to craft workbooks that are practical, engaging, and support active learning. Strategies for structuring workshops and courses to maintain engagement and ensure students walk away with actionable skills. Insights on marketing your course to the right audience and being transparent about who it’s designed for. 📌 Ready to Create Your High-Impact Course? Be sure to check out my free masterclass, The Four Proven Steps to Creating a High-Quality Online Course That Gets Results . Learn how to avoid common pitfalls, deliver exceptional value, and build a course that truly makes an impact. 🎤 Get Featured on the Podcast: Want to work through your course creation questions in a coaching session with me? Apply to be a guest on The Art of Online Course Creation. 📧 Get in Touch with Elaine Dickens: Live Inspired Wellness Elaine on Instagram Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
1 #25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available 21:52
To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation , Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specialists, and educators—and why knowing the difference is essential for your course’s success. What You’ll Learn in This Episode: The distinct role each person plays in the course creation process. Why the right kind of help matters at each stage of your course development. The value of working with marketers, tech experts, and educators—and how they all contribute to a course that can truly make an impact. Key insights on how to avoid common missteps when choosing who to work with. Choosing the right support for your course creation journey can set you up for long-term success. With the right combination of marketing, design, and educational expertise, you can create a course that not only looks great but truly delivers on its promises to your students. Resources Mentioned: Free Masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results Discover the essentials for creating a course that resonates with students. Learn proven steps for making your course stand out and get results. Looking Ahead: In next week’s episode, Shannon is joined by registered psychotherapist Elaine Dickens for a live coaching call about turning her expertise into an impactful online course. Don’t miss this insightful discussion about teaching methods and creating valuable workbooks! Subscribe & Connect: If you enjoyed today’s episode, make sure to subscribe and leave a review—it helps us bring you more content that matters! Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation , Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation. From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape. What You’ll Learn in This Episode: How to start experimenting with AI tools like ChatGPT and Claude. The secrets to crafting effective AI prompts for better results. Why AI is a tool, not a shortcut, in creating high-quality, impactful courses. Essential considerations for protecting your privacy and data when using AI. Practical applications of AI for course creators, from content brainstorming to refining your writing. Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges. If you’ve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emily’s real-world examples and relatable approach make this complex topic accessible, whether you’re a seasoned marketer or a course creator just starting out. Connect with Emily Baillie: Visit her website: compasscontent.ca Follow her on LinkedIn: Emily Baillie Find her on Instagram: Emily Baillie Join her newsletter for tips and upcoming workshop announcements. Take the Next Step: Looking to create your own online course? Don’t forget to sign up for Shannon’s free masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results . Reserve your spot at shannonlboyer.com/join. Subscribe & Review: Enjoyed this episode? Subscribe to The Art of Online Course Creation on your favorite podcast platform and leave a 5-star review. Your feedback helps us reach more purpose-driven entrepreneurs like you. Support the show Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab , my interactive and supportive online community. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…
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