A - List 5005 Pete Favat

The A-List Podcast

Hey Adnerds! It's time for another episode of The A-List Podcast, sponsored by adhousenyc.com. This episode, host Tom Christmann talks to Pete Favat, Creative Chairman at Deutsch LA, which describes itself as "a data-inspired, culturally shaped creative studio." Pete started at Wunderman in New York, but really fell in love with advertising on a trip to LA for his first TV shoot, which ended up winning awards. Today, he works at an agency that sits at the intersection of entertainment, technology and culture. Clients include Walmart, Taco Bell, Dr Pepper, Georgia-Pacific, Lowe's, Bayer, Nintendo, PetSmart and Snapple. Tom and Pete talk about the importance of craft, the difference between the New York, Boston and Los Angeles ad scenes, and the integrated, multi-disciplinary approach Deutsch is using at the agency's in-house production studio, Steelhead. Thanks for listening. And please share our show with an #adnerd friend. Thanks.