Austen Alexander | From US Navy Veteran to Content Creator and Entrepreneur

That Fit Friend | Where Friends Talk Shoes, Fitness & Life

Austen Alexander, a US Navy veteran and fitness enthusiast, shares his journey from joining the Navy to becoming a content creator. He discovered his love for fitness at 19 and used it as a way to build discipline and transform his body.
After dropping out of college, he joined the Navy and went through intense training to become a diver. However, he didn't pass the swim qualification and ended up in the Naval Security program. He was stationed in Bahrain and later moved to California, where he deployed on the Carl Vinson and worked in the Harbor patrol.
During his time in the Navy, he started making videos to document his training and share his experiences. Austen's interest in video production started in high school, where he produced class videos and a show called Current Events. He continued making videos while in the Navy and started posting them on YouTube.
His channel gained traction when a video went viral, earning him significant income. Austen decided to take YouTube full-time and built his own obstacle course called Battle Bunker. He faced challenges and financial struggles but persevered. He later expanded Battle Bunker to the Chula Vista Elite Athlete Training Center.
The Battle Bunker bus, a 1986 Dodge Ram, became a popular symbol of his brand. Austen discusses the rise of short-form videos and the development of the Battle Bunker brand. He shares how he started creating short vertical videos on TikTok and Facebook Reels, and the success he found through consistent posting.
Austen talks about the importance of having a team and the creative process behind his YouTube channel and the Battle Bunker Bus. He also discusses the creation of the Hybricon Games, a hybrid competition that combines various practical sports.
CONNECT WITH AUSTEN
Austen’s Instagram: @austen_alex
Austen’s YouTube channel: https://www.youtube.com/@AustenAlexander
Austen’s website: https://www.austenalexander.com/
CONNECT WITH RAECHEL
Raechel’s Instagram: @raechelsinuk
That Fit Friend’s Instagram: @that_fit_friend
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That Fit Friend YouTube: www.youtube.com/@thatfitfriend
That Fit Friend Website: https://thatfitfriend.com/