Live Episode - Localising Content & Targeting Niche Markets in Tech

Tech Marketers Uncorked: Marketing Strategy for B2B Marketers in Tech

For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of niche markets.

As they pop open a bottle of Chapel Down Sparkling Wine, get ready to immerse yourself in a rich discussion filled with insights, strategies, and real-world applications that showcase the critical role of localisation in tech marketing. Whether you're a marketer aiming to enhance your brand's global reach or a content creator looking to fine-tune your audience targeting, this episode promises a wealth of knowledge tailored just for you.

Key Takeaways:

Mastering Content Localisation: Gain an in-depth understanding of why and how to adapt your content for different cultural and linguistic landscapes, ensuring your message resonates globally.

The Art of Niche Targeting: Discover strategies for identifying and engaging with specific segments of your market, enhancing the effectiveness of your marketing efforts in the tech space.

Lessons from the Fintech Frontlines: Learn from the experiences of Stephanie and Jared as they share their journeys, challenges, and successes in implementing content strategies at leading fintech and tech companies.

Links & Recommendations:

Follow host Kathryn Strachan on LinkedIn

Connect with Stephanie Boland on LinkedIn

Connect with Jared Keheler on LinkedIn

Check out Chapel Down’s Sparkling Wine here