The Hidden Metric Behind EdTech Success

Tech in EdTech

Joel Kupperstein, Chief Product Officer at Project Lead The Way, shares field‑tested product principles for K–12. He explains why “easier before better” should be every product leader’s mantra, how empathy beats features, and what decades of experience have taught him about building tools teachers actually adopt. The conversation tackles AI’s rapid spread, with practical uses in teacher support, student personalization, and development workflows.