It’s More than a Logo: The Power of Branding for a Christian School

Teacher Edition Podcast

“Branding is more than just a logo.” — Christin O’Bryan

We have all heard the saying, “Don’t judge a book by its cover,” but let’s be honest; first impressions matter. We pick up a book and immediately start judging the contents by what we see. Whether it’s a book, a house, or a Christian school, what we see impacts how we perceive and interact with it. On this episode of the Teacher Edition podcast, Jenny Copeland talks with brand specialist Christin O’Bryan about branding, marketing, and design for Christian schools. This episode is for you whether you are an educator or a school administrator.

Questions answered on this episode:

• What is “branding”?
• What is the impact of branding?
• What is the difference between branding, marketing, and sales?
• How do schools distinguish themselves with who they are?

Every Christian school wants to stand out among others and to be known for their values and mission. Christin gives the listener four key questions to help discover their uniqueness as a Christian school:

1. What do we do?
2. Why do we do it?
3. Who is it for?
4. How can we create an experience based on the answers provided above?

Christin explains how schools can effectively and consistently market themselves. Effective branding influences how a school communicates its mission and values and in turn, helps create an impact on the students, families, and communities.

About the Guest

Christin O’Bryan has a heart for Christian education and has worked with educational organizations for 18 years as a creative professional. She has designed and consulted on Christian school branding projects, as well as worked at the university level helping to create and apply branded designs across retail service, events, and fundraising campaigns. Currently she is serving as the brand specialist for BJU Press, developing and implementing strategies on how to enhance the customer experience. She also serves as an adjunct professor, teaching students to prepare for careers in this field.

Sponsored By

Now, more than ever, children need a learning experience that enables them to think critically, advances them academically, and encourages them to live biblically. BJU Press serves Christian educators with academically rigorous resources written from a biblical worldview to prepare the next generation to be salt and light in society. We are committed to doing everything we can so Christian education can do everything it must. Visit our website today or contact your Territory Manager to learn more. [bjupress.com]

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