Trent Cotton: Sprint Recruiting and the Futurist

Talent Acquisition In The Trenches

"It's as if recruiters are Lucille Ball in the chocolate factory, bustling around and stuffing chocolate wherever they can with no real prioritization or plan." - Trent Cotton

I had a chance to sit with Trent, a versatile speaker, writer, TA Leader, and HR Executive at Reqfest ‘23 in Nashville TN where we talked about how he has adapted the principles of the Agile Methodology to streamline the recruiting process through what he has named Sprint Recruiting.

Trent believes every recruiting organization faces four primary dysfunctions:

1. Everything is a Priority
2. There is no drumbeat to the recruiting process
3. There is no time to stop and say what is working (and what's not)
4. The hiring manager feedback loop is broke

Sprint Recruiting addresses these dysfunctions with four fundamental principles. Let's dive in.

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