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Lessons from a 45 Year Old Memo
Manage episode 383160065 series 3527895
محتوای ارائه شده توسط Jeff Oak. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jeff Oak یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
For many, the new year is an opportunity to press the reset button, to return to the fundamentals. I recently came across a 45 year old internal memo written by a person who was then the director of marketing at Nike. The memo stopped me in my tracks, first because it was so old, and second because it was so timely. It was entitled "Principles," and for as short as the memo was, it was chock full of wisdom for business leaders today.
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