Creating Happiness: The Art & Science of Disney Parks Storytelling

SXSW Sessions

For nearly 70 years, Disney Parks has created happiness for millions through experiences that bring Disney’s beloved stories to life. Across its theme parks, hotels, cruises and adventures, Disney Parks has curated magical places around the world where a simple moment can become a treasured lifelong memory.   The ‘Art & Science’ of storytelling is the secret to how Disney amazes its Guests and delivers memorable experiences.  Disney Parks, Experiences & Products Chairman Josh D’Amaro will share how Disney’s storytelling techniques will build on its legacy of creativity and innovation for a world that can always use just a little more happiness.