Episode 44: Be a Student of the Problem with Barrett King

Stronger Sales Teams with Ben Wright

In this episode, guest Barrett King discusses the importance of training in B2B sales and how it contributes to revenue growth. He emphasises the need for a comprehensive and ongoing training program that includes diverse learning modalities. Barrett also highlights the value of peer-to-peer learning and the role of subject matter experts in training. He encourages individuals to be students of the problem and turn creativity into an advantage.

About the Guest:

Barrett King is an experienced leader in the B2B SaaS industry with over ten years of experience in building partnerships and executing go-to-market strategies. He has worked at HubSpot and is currently a part of New Breed, one of HubSpot's top partners. Barrett is skilled in identifying and cultivating new business opportunities and driving revenue growth.

Key Takeaways:

• Training should be cumulative and ongoing, with a focus on knowledge transfer and skill development.
• Diverse learning modalities, such as written, verbal, and video formats, should be used in training programs.
• Peer-to-peer learning and feedback sessions are essential for reinforcing knowledge and skills.
• Being a student of the problem and continuously learning contributes to personal and professional growth.
• Effective training programs empower individuals to share their knowledge and become subject matter experts.
• Download Hubspot x Surfe's '51 Tips for Social Selling on LinkedIn and Beyond'

Time Stamps:

0:00 Intro

1:33 Guest Introduction

2:38 New Breed

6:36 Saas

8:57 Effective Training Program

13:52 Learning Modalities

17:20 Training to Revenue Growth

20:00 The Student of The Problem

23:36 Guest Socials

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