Why LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt Clark

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout

محتوای ارائه شده توسط Joe Casabona and Automations Builder. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Joe Casabona and Automations Builder یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

2y ago 58:31

MP3•خانه قسمت

It was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the year as a promising platform for engagement and growth before tweaking the algorithm and tanking all of that.

Matt Clark, founder of The Virtual Edge, host of the Rainmaker Show, and expert in sales argues that we shouldn’t treat LinkedIn like a social media platform because it’s not one. It’s a professional networking platform.

That means we need to treat it more like a networking event if we want to make the most of it. And today, he’s going to tell us how.

In the subscribers-only show, Matt and I talk more about building a lifestyle before you build your business. We touch on how people like Alex Hormozi oversimplify how they do things in order to push how "easy" it is to build a business. We also talk about the difference life choices we've made, and how our businesses support that — and what you should consider as well!

Top Takeaways

LinkedIn wants you to be intentional. That means you need to know WHO you’re talking to, and HOW you help them.
Make sure your profile is optimized for your client. Do some research to figure out their biggest problem, and how you can fix it for them.
If you don’t know where to start, run a poll. This will re-engage your connections. Ask 3-4 questions that are targeted to your ideal client. Then for the people who DO engage, follow up and ask to get on a quick call.

Show Notes

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