Marketing Isn’t Your Sales Team, and other Business Lies

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business.

That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)

In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth.

We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts.

Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.
- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.
- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.
- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

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Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [email protected]