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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Content Ideas for Boring Industries
Manage episode 433730027 series 3568897
محتوای ارائه شده توسط Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Some industries, as many a social media manager will tell you, are easier to create content for than others.
They’re just a little…sexier if you will.
Other industries, especially among service providers, can be… seemingly boring.
But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content.
In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries.
There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion.
By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience.
Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction!
Episode Highlights:
- Strategies for content creation in "boring" industries
- Importance of brand awareness and educational content in social media marketing
- Real-world examples of successful behind-the-scenes and community engagement posts
- Trust-building content like customer testimonials and employee spotlights
- Tips for non-salesy calls to action and engaging user interactions
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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