Joerg Henkenhaf - Broken Heart Spirits Part 2

Still Magic

Episode 12 - Guradianship and Legacy

Welcome to the Still Magic Podcast, your one-click audio stop for all things gin be it gin making, gin production, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking, gin steeping and everything else in between.

In part 2 of this 2-part series, we learn more about Joerg’s journey and the establishment of Broken Heart Spirits

https://www.brokenheartspirits.com/

We learn how his passion for fresh produce and commitment to this ethos, led to literal heartbreak when his first export order landed in Europe. However, it was a cloud with a silver lining for some, albeit painful at the time.

We also learn more about the 3-year journey Joerg undertook with an engineer named Berndt Schnabel – that “crazy German’ from Kelvin Heights – to produce a gin for sale like no other; Broken Heart. It was a contrast in work styles, with each of Germany’s finest playing to their strengths in ways that complemented their respective talents. Marketing was not one of Berndt’s strengths, and Joerg had no issues in pointing this out! The gin was superb and over time a moving story of an enduring friendship began to develop.

The Broken Heart product portfolio is wide-ranging, with new products on the way to complement vodka, rum, spiced whisky, and a wide array of gin offerings

The local community are both enthusiastic consumers and great at providing feedback, ensuring that the Broken Heart commitment to quality endures.

The podcast wraps up with a Joerg relating a remarkable story concerning his home village of Grünwettersbach, Karlsruhe and 3 different gin brands.

This story is proof positive that heritage, guardianship and legacy present themselves in the most unlikely places in remarkable ways.

Still Magic paperback, digital and audio copies available from your favourite online stores

https://www.amazon.com/Still-Magic-distillers-guide-beginners-ebook/dp/B07QZ4VFRV/ref=sr_1_1?dchild=1&keywords=still+magic&qid=1596545333&sr=8-1

Narrator: Marcel Thompson

@stillmagicway

Editor: @alexiepigot

Voiceover: @antipodeanharpie