Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business

Stay Hungry - Marketing Podcast

In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each approach, providing clarity and direction for businesses of all sizes trying to make the right choice for their marketing needs.

Joel and Martha explore the three main paths, starting with what agencies bring to the table - comprehensive services, scalability, and a full team’s expertise. But is the price tag worth it for every business? Then they take a closer look at freelancers, who offer specific skill sets like SEO, content creation, or social media expertise, often at a lower cost. Finally, they examine the DIY path, which lets business owners stay in full control but requires a significant time investment and a steep learning curve.

In this episode’s highlights, they discuss:

• Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?
• Freelancers’ Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.
• DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.
• Cost vs Value: Breaking down what you’re really paying for with each option and the hidden costs of DIY marketing.
• Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.

Whether you're a startup owner looking to save costs, a scaling business seeking expert help, or somewhere in between, Joel and Martha provide the guidance to help you choose the path that aligns best with your goals and resources.

Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051

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