Business - How to Make Your Clients More Sticky With Lewis Potts, Part 1

Stay Hungry - Marketing Podcast

In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche around shared challenges, emphasising universal principles applicable to any industry or endeavour.
KEY TAKEAWAYS

• You’ve got to be objective about things. It’s tough in some situations but you’ve got to zoom out and look at it from a birds-eye-view. Deal with facts not feelings.
• I captained every American football team I ever played for, so I had to be a leader and the one who made decisions and stuck by them. It amplified who I was as a person. You had to be dedicated to it.
• When I talk to people about niche, I don’t care what they do for work, or if they’re male or female. I want you to build your niche around shared problems.

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

Website - https://www.codebreak.co.uk/