233: Putting your school brand purpose first and is anyone on Threads?

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie is again joined in the studio by Rita and Harrison. The team explores Meta’s latest addition of Threads as a placement option and whether schools should consider advertising on Threads. In the Deep Dive, the trio dissect comments from Carlsberg’s new CMO regarding their renewed commitment to brand purpose and the importance of clarity and value proposition, and discuss the similarities with school marketing and branding. Finally, in Rants and Raves, the team swoon over Edith Cowan University’s latest project update video of its new city campus, and how schools can take inspiration when launching major projects to engage with their community.

Episode links:

• Trends Ads Expand to All Meta Advertisers - Andrew Hutchinson - SocialMediaToday
• 'Impossible to move away from': Why Carlsberg's CMO is doubling down on 'Probably the best' - Niamh Carroll - Marketing Week
• ECU City Campus Flythrough - LinkedIn

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/