[$150M Raised] Navigating Product-Market Fit in Healthcare: Ashok Subramanian on Building Centivo

Sit Down Startup

In this insightful episode of Sit Down Startup, Ashok Subramanian, founder of Centivo, shares his incredible journey from immigrant roots to becoming a successful startup entrepreneur. With $150 million raised, Ashok discusses the challenges and triumphs of disrupting the traditional employer health insurance market to make healthcare affordable for all. From his early days in Buffalo, New York, to obtaining his MBA at Stanford, and eventually founding Centivo, Ashok's story is a testament to perseverance and innovation. He also delves into the nuances of achieving product-market fit, the importance of character and integrity in business, and the lessons learned along the way. Tune into Adam O'Donnell's latest founder interview to gain valuable insights and inspiration from Ashok's remarkable entrepreneurial journey.

(00:04:37) Affordable Healthcare Solutions for Underserved Americans

(00:11:29) Scaling Success: A Multi-Year Journey

(00:16:02) Optimizing Founder Time Allocation for Growth Strategy

(00:20:58) Navigating Entrepreneurial Hurdles for Startup Success

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