Building an Integrated System Strategy from the Middle-Out

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Health Systems and Hospitals have dealt with a great amount of change the last few years. Having a strong strategic planning process in place is critical to an organization’s success. Hear how Penn State Health has engaged in a process to build business playbooks, or a mini-strategic plan, for the organization in half the time it once took.