Breaking Up With Tracking: When Tracking Turns Toxic

Serve Scale Soar®

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اضافه شده در five سال پیش

محتوای ارائه شده توسط Brandi Mowles. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Brandi Mowles یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

حدود یک سال پیش 23:56

MP3•خانه قسمت

In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking from a potential trap that keeps one stuck to a tool for propelling a business forward.
Topics Covered In This Episode:

1. Service providers often fall into two categories: either they shy away from numbers and avoid tracking, or they become obsessed with tracking every detail.

2. Effective tracking can maximize efficiency in a business without causing burnout or overwhelm.

3. Over-tracking can lead to spending excessive time on analytics, decision paralysis, feeling overwhelmed, inefficiency, and losing sight of business goals.

4. Key performance indicators (KPIs) that service-based businesses should focus on include revenue goals, number of sales/discovery calls, outreach efforts, and client retention.

5. Regular tracking of KPIs is essential, with outreach and sales call tracking on a weekly basis and client acquisition and revenue tracking on a monthly basis.

6. Personal experience with over-tracking in health-related activities led to burnout and feeling overwhelmed, which can be mirrored in business tracking.

7. It's crucial to identify the right KPIs for a business and implement a focused tracking strategy to avoid burnout and achieve goals, while businesses should also set clear revenue and client acquisition goals to guide the tracking process.

8. A tracking system that is focused, consistent, and centered on the most relevant KPIs, and not filled with excessive data points, is needed to monitor KPIs, with regular reviews scheduled to assess progress and make informed decisions.

Find the full show notes at: https://brandimowles.com/220
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT THE BEST TOOLS TO SIMPLIFY YOUR BUSINESS

Additional Resources:
Resource for my ad managers... The Ad Manager Advantage Secret Podcast

In this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.

With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

256 قسمت

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

Breaking Up With Tracking: When Tracking Turns Toxic

Serve Scale Soar®

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

1. Service providers often fall into two categories: either they shy away from numbers and avoid tracking, or they become obsessed with tracking every detail.

2. Effective tracking can maximize efficiency in a business without causing burnout or overwhelm.

3. Over-tracking can lead to spending excessive time on analytics, decision paralysis, feeling overwhelmed, inefficiency, and losing sight of business goals.

4. Key performance indicators (KPIs) that service-based businesses should focus on include revenue goals, number of sales/discovery calls, outreach efforts, and client retention.

5. Regular tracking of KPIs is essential, with outreach and sales call tracking on a weekly basis and client acquisition and revenue tracking on a monthly basis.

6. Personal experience with over-tracking in health-related activities led to burnout and feeling overwhelmed, which can be mirrored in business tracking.

Find the full show notes at: https://brandimowles.com/220
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT THE BEST TOOLS TO SIMPLIFY YOUR BUSINESS

Additional Resources:
Resource for my ad managers... The Ad Manager Advantage Secret Podcast

In this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.

With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

256 قسمت

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

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In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth. Topics Covered In This Episode: Consistency and momentum are key to achieving results in marketing efforts. Different levels of the trust ladder determine the number of touchpoints required for landing clients. Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results. Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails. Responding to job opportunities in Facebook Groups has a higher trust level due to community connections. Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential. Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales. Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach. Find the full show notes at: https://brandimowles.com/244 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK Additional Resources: Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home. Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Check out some of our previous episodes to get started on landing consistent clients below! The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

1
Why Moms Make Great Freelance Ad Managers 20:22

20 weeks پیش20:22

20:22

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers. Topics Covered In This Episode: Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad manager Moms are detail-oriented when it matters, which is important for managing and optimizing ad data. Adaptability and resilience are traits that help moms navigate changing ad platform strategies. Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients. Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively. Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently. How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance. Find the full show notes at: https://brandimowles.com/243 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO Additional Resources: Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home. Episode with Taylor Infantino: HERE Episode with Jamie Sampany-Kessie: HERE Episode with Lindsay Wood: HERE Episode with Rachel Greeno: HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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AI in Advertising: What Freelancers Need to Know for 2025 33:35

21 weeks پیش33:35

33:35

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business. Topics Covered In This Episode: AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients. Find the full show notes at: https://brandimowles.com/242 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025 Additional Resources: Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can’t replace?? CLICK HERE to learn how. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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3 Services That Will Pay Big in 2025 28:22

22 weeks پیش28:22

28:22

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. Topics Covered In This Episode: Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts. Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity. Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging. General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform. Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript. Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy. The importance of including strategy and optimization within your services to maintain value and demand in the future market. Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings. Find the full show notes at: https://brandimowles.com/241 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESS Additional Resources: Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Breaking Up With Tracking: When Tracking Turns Toxic