AI in Advertising: What Freelancers Need to Know for 2025

Serve Scale Soar®

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business.

Topics Covered In This Episode:

1. AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable.
2. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content.
3. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive.
4. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content.
5. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity.
6. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively.
7. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients.

Find the full show notes at: https://brandimowles.com/242
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