Private Brands 101: Kirkland, Target, Walmart & More

Retail Technology Spotlight Series

In this episode of the Omni Talk Retail Spotlight Series Podcast, hosts Chris Walton and Anne Mezzenga dive into the world of private brands with special guests Brandon Warren and Bethany Davis of the Barcode Group.

Discover why private brands are crucial to retail growth, who’s winning the private label game, and how retailers like Costco, Walmart, and Target are adapting their strategies. Brandon and Bethany also share actionable advice for manufacturers and retailers looking to elevate their private label programs.

Key moments to look for:

• [00:00] Intro and overview of the Barcode Group
• [05:21] Why private brands are booming in retail
• [13:42] Comparing Costco, Walmart, and Target private label strategies
• [24:30] Challenges for manufacturers in adapting to private label growth
• [34:45] Winners, sleepers, and areas for improvement in private brands
• [39:55] Actionable advice for retailers and manufacturers

Don’t miss this insightful conversation full of expert takes and innovative ideas!

#privatelabel #retailstrategy #target #walmart #costco

Music by hooksounds.com

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