#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks - Be The Best

The B2B Playbook

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.

In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction

01:15 Be the Best - Season Five Introduction

01:35 Unlocking Neuromarketing Secrets

02:10 Anchoring in B2B Marketing

02:41 Mastering Anchoring Techniques

04:31 The Power of Price Anchoring

05:16 Patterns and Anchoring Effects

06:25 Strategic Mindset: Manual vs Automatic Mode

25:52 Loss Aversion: The Fear of Missing Out

33:03 Key Takeaways and Action Steps

----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------

S05 E111 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #neuromarketing #b2bsaas #priceanchoring