#110: Mind Tricks In B2B Marketing part 4: The Power of Scarcity & Unity in Marketing

The B2B Playbook

Unlock the secrets of scarcity and unity to drive more revenue for your business. In this episode, we dive deep into the psychology behind these powerful principles and how you can leverage them in your marketing strategy. Don't miss out on these game-changing insights!

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00:00:00 - Introduction

00:03:30 - Principles of Scarcity and Unity

00:07:00 - Real-world Examples

00:10:30 - Scarcity in Ticket Sales

00:14:00 - Scarcity in the Auto Industry

00:17:30 - Scarcity in Toy Industry

00:21:00 - Apple's Scarcity Tactics

00:24:30 - The Cookie Jar Experiment

00:28:00 - Summary and Takeaways

00:31:30 - Closing Remarks

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S05 E110 - The B2B Playbook

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