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How to Make a Bigger Impact and Build Wealth with Miriam Castilla
Manage episode 408583126 series 2284198
In this LMScast episode, Miriam Castilla shares insights about wealth, abundance, and the relationship with money in the conversation.
Miriam Castilla works as a coach, speaker, and businesswoman. Her engineering education gives her a distinct viewpoint in the areas of plenty, wealth thinking, and money management. She uses her personal experience of being able to travel for four months out of the year without worrying about money to illustrate her definition of wealth and abundance—having options beyond money. Where money doesn’t limit what one can or cannot do.
She introduces her “Magnetic Money” group coaching program, which is intended for those with variable incomes or those who want to improve their money management. It focuses on combining energy and mentality with realistic financial techniques.
Miriam draws comparisons between the relationship with money and that with a significant other, emphasizing symptoms of an unhealthy relationship as avoidance, bad emotions, and dread related to money management.
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Episode Transcript
Chris Badgett: You’ve come to the right place. If you’re looking to create, launch, and scale a high value online training program, I’m your guide, Chris Badgett. I’m the co founder of Lifter LMS, the most powerful learning management system for WordPress. Stay to the end. I’ve got something special for you. Enjoy the show.
Hello, and welcome back to another episode of LMS cast. I’m joined by a special guest from the other side of the world down under in Australia. It’s Miriam Castilla. She’s from miriamcastilla. com, two L’s in Castilla. Welcome to the show, Miriam.
Miriam Castilla: Hello. Thank you very much for having me.
Chris Badgett: I’m really excited to get into it with you today.
We’re going to be talking about creating wealth mindset around money, abundance, entrepreneurship, your course creator journey. There’s a lot we’re going to get into. But let’s start with a question I’ve seen you ask in your videos, which is what does wealth and abundance mean to you?
Miriam Castilla: Oh, nice one. To me, it’s really all about choices and not having money be the thing that defines what I get to do.
So it’s actually about moving beyond money. And not even having to think about money. For example my husband and I now spend about four months of the year just traveling and not, thinking about money. So that’s what wealth and abundance means to me, having those kinds of choices.
Chris Badgett: Awesome.
Tell us a little bit about what magnetic money is.
Miriam Castilla: Okay. So magnetic money is a group coaching program Mainly for small business owners or really anyone with irregular income or who wants to try and figure out how to make their money work best for them. And the thing that we do there that’s really quite different to other money programs out there is we do what I call marrying the magical with the practical.
So we, we look at how do you organize and best manage your personal finances? Cause no one ever teaches us that stuff, especially when you have fluctuating income, what does that actually look like? What bank accounts do I need? What do I do with my money when it comes in? How do I decide?
What goes where? So we cover all of that and we cover the mindset side as well as the energetics the way you feel about your money.
Chris Badgett: That’s awesome. I think we’re going to unpack a few of those things. Let’s start with an unhealthy relationship to money. What are some patterns, mindsets, behaviors with an unhealthy relationship with money and wealth and abundance in life?
Miriam Castilla: Yeah, so the word relationship I think is really key to helping people figure that out. Because what’s a sign of an unhealthy relationship with your significant other? It’s when you start avoiding each other, talking badly about each other behind each other’s back start having less than pleasant feelings towards the other person and maybe not always expressing those.
So it’s It’s the same with money and I say to people sometimes if money were a person in your life and they knew how you really felt and thought about them would they want to hang around you? And it’s, having that, if you notice yourself having that love, hate relationship with money you want more, but you feel let down by it, or you’re uncertain or uncomfortable even dealing with it managing it.
Sometimes people avoid looking at their banking all together because they just fear the worst. And when we actually finally do, they go, Oh. It’s actually quite okay, isn’t it? So I think if you mirror it to human relationships that quickly lets you establish whether it’s a healthy one or an unhealthy one.
Chris Badgett: I love that. Let’s go a little deeper into the magical or the energetic aspect. What is, tell us more about that, like energy around money and we’ve got the law of attraction and all that stuff. Take us as a guide through this world of. Energetics and money.
Miriam Castilla: Yeah it’s, an interesting area. So my background originally is as an engineer.
So this whole law of attraction thing, it took me a long time to get to a point where I thought, Oh no, it’s a real thing. And you can use. It’s all different language to describe it, but we all know people where money just flows to them easily. Everything goes really well. One thing leads to another and it’s like they’re blessed or something.
And then we all know people, or sometimes we feel like we are the people where it just It doesn’t matter how hard you seem to try. It’s just not wanting to flow. And so that’s what we’re talking about when we’re talking about the energetics, because ultimately you want to be in a state where you do just allow that money to flow.
You basically become magnetic to it, which is why I called my program magnetic money. And so it comes down to sometimes the harder you try, the worse it gets. That’s because we start focusing on the lack of it and the frustration around it. So that’s when all those feelings around, Oh money’s driving me crazy dah, And you just start worrying and fearing. You can look at it from all these different levels, like even your brain will shut down and you’ll stop thinking clearly and you’ll stop being Solution focused and open to ideas and creativity and ways to move forward and energetically, you literally shut down.
So your focus is then on there’s not enough and hey, presto, that’s what you tend to then attract more of not enough. It’s not working whatever you focus on expands basically.
Chris Badgett: Tell us more about that. Like getting into the the attract attraction aspect of it. I remember I watched the movie, the secret when it first came out a long time ago and I was really into it and I’m, like it’s, it makes sense and I don’t know, I start seeing it everywhere, like your vibe attracts your tribe is a saying like what you put out there, usually more of that comes back to you, positive or negative.
What kind of behaviors and stuff can we do to really turn on that law of attraction or at least make it even more powerful than it is in our lives?
Miriam Castilla: Yeah, totally. So a little back story with the secret. When that came out, I was going through what I call my broke single mum phase, and I used to have it just playing all the time in my house.
My kids were going nuts. And one of the teachers I really loved on that was Mike Dooley. And I used, because he would just sum it all up by saying thoughts become things. Which is really the crux of the answer to your question. And I used to think, wow, that’s so simple. So cool. Imagine if one day I could teach something like this or work with someone like that.
And I actually do now. I’m part of Mike Dooley’s team and we actually deliver his infinite possibilities trainer program. Thoughts become things. And so what can we do? It’s, I think it’s if you want to sum it up, it’s about being clear on these desires without being so attached to them that we completely lock ourselves down and get in our own way.
And when it comes to money, it’s really about. Something as, it’s as simple as focus on the abundance that’s all around you and how much you enjoy it and how much more you want of it and all the cool things you can do with it. And it opens you up energetically to attracting more of it and to actually seeing and becoming aware of all the ways that can happen and what tends to happen for a lot of people.
And they don’t even realize it is because they want more money in their life. They are actually inadvertently focused on because it’s not enough. It comes down to what you focus on expands, but if you focus on the lack of money and that you want more because there’s not enough, that’s what you get more of.
And. You need to be able to turn that on its head and it does feel a little counterintuitive sometimes because by focusing on what you’ve already gotten, how much you love it and what it gives you, you actually then attract more of that energy. It’ll go more money to let you do more cool things. Does that make sense?
Chris Badgett: That does make sense. And I think just to maybe clarify it a little more, could you speak to how it works in personal relationships? So for example, if you want, if you’re looking for a life partner or you’re looking for more friends that lift you up instead of pull you down what would you need to do to attract those things?
Yeah.
Miriam Castilla: So you’ve got to be that thing first, right? If you want to attract really cool, fun people to hang around with, you’ve got to be one of them yourself. If you want to attract a really loving, caring partner, who’s got their act together and doesn’t come with a whole lot of baggage, let’s say, then you’ve got to figure out your own stuff and.
Be really grounded In yourself, if, and we all know this we tend to have like different places, different faces, same problem. And that’s because we’re bringing ourselves along and maybe we haven’t grown and evolved yet. So you’ve got to become the thing first to attract the thing. And it goes for relationships, friendships you can insert any topic, even down to health.
If you focus on your wellbeing and how much you appreciate it, Your body is going to start functioning better because number one, you’re not in a stress state and you start. Attracting more opportunities and good health into your life. So it works on every single level of life.
Chris Badgett: That’s, wonderful.
Zeroing in on that. If we look at a pattern that a lot of people end up in, especially when they’re first starting as an entrepreneur, particularly if they’re, let’s say in a more of a business niche Sometimes there’s a, there’s this advice of fake it till you make it kind of thing. But so how do we, with authenticity become what we want to be first, even if we’re not quite there yet with our business or our income or whatever it is, give us some nuanced advice there.
Miriam Castilla: So I think the fake it till you make it, it can be a little bit of a slippery slope because sometimes people feel like they need to pretend there’s something they’re not, and. It’s not really about that. It’s more about confidence that it’s all going to work out fine and really putting yourself in that space and into that energy.
And fake it till you make it is about being open to all the cool ways that can happen and actually training your nervous system and you’re literally laying down neural pathways that see that as your normal. I’m big on visualization because I’m also a hypnotherapist. And visualization is a wonderful way to condition your body to feeling success abundance, all those cool things.
You’re literally training your body chemistry and getting your body addicted to that state. And then you will naturally unconsciously keep seeking out more ways to make that happen. And also on the level of neural pathways, you’re laying that down and it becomes a routine track that you drank.
Brain travels down. So when you think about the future of your business and your goals, you see yourself accomplishing them, you see yourself achieving them. And it becomes an acceptable state. It becomes a first response. And then you naturally, unconsciously tend to act more and more in accordance with that.
So to me, that’s what Fake It Till You Make It is about. And it’s about really thinking about Believing in yourself, starting to see it starting to believe it and, elevating your self image. So I think a cool way to sum it up is I heard Bob Proctor long time ago say, you cannot outperform your own self image.
And that’s what it comes down to, right?
Chris Badgett: Wow. This is very good. I noticed on your website and for you out there, head on over to Miriam castilla. com money habit archetypes. What are those? And yeah, take us to school.
Miriam Castilla: Okay. So a lot of people will say, Oh, I seem to have all these money blocks or must have lots of limiting beliefs around money.
Now I’m fundamentally lazy and also I like to make things really simple. Rather than thinking about a million limiting beliefs that get in our way, if we actually go a level above that, it’s all just part of a greater story. So how do I know what this story is that I’ve programmed myself with?
Look at what you do with your money because that’s the ultimate expression and end result of whatever’s going on internally. So it’s, really simple at the end of the day, that the easiest starting point is to look at your general habit pattern around money and begin there and then work your way backwards.
So money habit archetypes are the way you, tend to naturally and unconsciously treat your money and I break it down to just 3 categories and then we go from there. And the 3 categories are overextender where there’s always more going out than coming in. Spender where it comes in and whoops, there she goes and accumulator, which is the person that no matter how much or how little comes in, they will manage to swirl some away.
And that’s their default programming. So that’s what the money habit, archetypes are all about.
Chris Badgett: Is the goal to like take the best parts of all three or just become an accumulator?
Miriam Castilla: No, look, the goal is not necessarily to become the goal is to become, to have a healthy money pattern. So my belief is I think the only one that’s really not going to serve anyone is the overextender because you’re going to keep going to more debt, but you can be a really healthy spender money habit archetype You know, you just living in the flow of abundance where money comes in and it goes out again, you spend it, you invest it, you give it away, whatever.
But it’s not coming from a place of because I don’t deserve to have my own. It’s coming from a place of there’s plenty for everyone. It might be a little bit of a utopian dream of mine that’s actually possible. I think for most people, it’s about becoming more of a healthy accumulator pattern and healing really the unhealthy belief systems that keep them stuck in an unhealthy pattern.
Because having said that most people think I need to be an accumulator. And the thing is that most of the people that are actually attracted to me and my work are accumulators. And what’s driving them is an unhealthy fear or belief that it’s still not enough and what I don’t want. To perpetuate is what I call broke millionaire syndrome, because there are plenty of people who’ve got loads of money and are really stressed about it.
So you don’t have to have loads of money to feel like a millionaire or even to live like a millionaire for that matter. So a healthy towards the accumulator kind of pattern, archetype and expression and relationship with money is the ultimate goal. Yes.
Chris Badgett: How did you in your life get this focus on money and abundance?
Like, where did the passion for this area of life develop for you and your story? For
Miriam Castilla: how long have we got Plenty of time.
So I think the lights went on for me around this. I went through a divorce, I mentioned my broke single mom, kind of period. And I went through a divorce and that was when I heavily got into the secret and really embraced that sort of spiritual side of life.
And I, dug really deep. But at the same time, I think being an engineer and Being half German and, all of that made me really take good care of my money as well. So I did it instinctively. Then the interesting thing is that what was born out of that period in my life was a business in finance.
And that meant that I got to see other people’s finances and where they were at. It was a really huge eye opener because the people who had large incomes were often the most stressed about money. Just because somebody had a great income didn’t mean that they were financially stable or were building their wealth.
Sometimes it was the people on quite modest incomes that actually had assets and that kind of financial stability. That was a huge eye opener where I thought, Oh, it’s not just me. And from there, I got really passionate about helping people understand that it’s what goes on in here as well as having the skills.
That you have to bring together at the end of the day, if you want to have a healthy relationship with money and actually not just have the money in the bank, but also feel great about it and feel like it’s enough and feel safe and secure. So that’s the short version of that story.
Chris Badgett: Very cool. Tell us the part of the story of becoming a course creator.
For example, I see on Udemy, you have over 4, 000 students over there. How did the okay, I’m really passionate about this topic to, I want to teach and I want to figure out how to put that on the internet. Where did that, how did that happen for you?
Miriam Castilla: So I initially started coaching people one on one and quickly realized You know, can only help me reach so many people and there’s only one of me.
And also I find that unnaturally I love teaching. I really love, maybe it’s because I love talking. And I don’t know, but I love teaching and I like breaking things down into simple actionable steps. I think that’s the engineering background. And so it just lent itself naturally to building a course and being able to reach more people.
And I think the other. Cool part not only does the course help you leverage yourself, your time build this beautiful leveraged income and reach a whole lot of people. It also helps those people find a community. And I think that’s a really important thing too. It’s not just me telling them something.
It’s them being able to interface and connect with other people on the same journey who they can maybe relate to even better than myself. Because often what happens as, the teacher who’s lived it and been through it all, sometimes you seem a little removed to the student. And so having somebody nearby who’s maybe just one step ahead of them is a really great thing.
And it just happened naturally. I think it just seemed like a no brainer to be honest, to build a course and just reach more people.
Chris Badgett: Awesome. On the course topic specifically and as it relates to becoming your most authentic, positive, abundant self. I see a lot of people get hung up on figuring out what to focus on, like what niche or what should I make my course about?
What part of. Creating an abundant life. Can you offer some advice around selecting your focus and your like your topic for your course or your website or your coaching program so that it’s in alignment and has the highest odds of success for that individual.
Miriam Castilla: I like that. You said the word.
in alignment because I think that’s really critical. A lot of people will create a course because they think it’s going to sell or it’s, just a very economic decision. And for some people that may work out okay, but I find most people who want to create their own courses are actually driven by something a little bit deeper.
They want to make an impact. They want to. make a difference in the world. And so tapping into that and the way that truly lights you up, I think is, really important. So it has to feel in alignment. There’s an exercise I take some of my VIP clients through called your unconscious core values.
And we do it using hypnosis so that we actually get past the, this is what I think should be important to me to, Oh, this is what is actually important to me. If I’m completely honest with. And it’s those things that naturally drive us internally. If we can tap into those, the things that just light us up, that we’re really passionate about, what’s going to happen is that we get, we forget about ourselves and we move beyond ourselves in creating the course in the marketing of the course in the showing up, it lets you tap into an energy that feels a bit more limitless where.
You can get your rant on when you talk about your topic and get really passionate. And I think if you just selecting a topic, because you’ve done your market research and it says that learning how to knit scarves in three different colors is the course. And then you go research and create a course I’m not going to say it can’t work, but I think if you really want to love your business and love everything you need to do to make it a success Choose the niche that you feel really passionate about where you do know your stuff and you know it’s going to make a difference as well and you can really get behind that.
Chris Badgett: Awesome. Let’s, talk about getting results for clients and students. You’ve worked with a lot of clients and you’ve had students and readers and a bunch of people around your work there’s courses, there’s coaching, there’s community. What kind of pieces, if you could advise somebody who’s trying to help others with this in a specific area of life what, components make an effective program in your experience for the, in terms of learner results
Miriam Castilla: in terms of learner results, I think for me, it’s been a really interesting journey and I would actually say stay open and pay attention to what your people are saying, what the feedback is and what works for them, because I think every community Will be a little bit different, and it doesn’t mean that the large building blocks need to be different.
It’s more about how do I bring it all together? For example, in magnetic money, we’ve played with lots of different things, and I give myself permission to change it. So we will have practical workshops. I offer little 15 minute focus sessions. sessions with myself one on one, which not a lot of group course creators will do, but it works really well for my community because it’s not a full coaching session, but it’s just a quick check in.
Things like having accountability tends to work really well for my people. For others, it may not work well. So I think it’s really important to Be tuned in and not to lock yourself in too hard into those little ancillary pieces of the puzzle, but as far as the actual here’s the course log in, watch the modules.
The 1 thing that I think will work for everybody. Keep it simple, keep it short, break it down into little steps.
Chris Badgett: Awesome. And I noticed you
Miriam Castilla: agreed with that.
Chris Badgett: Oh, I do. I love the first part you said actually about staying open. Cause these are human beings and yes, we’ve got technology between us, but ultimately it’s about a human connection and a transfer of knowledge and, then people are different.
And then you start seeing patterns of what works or where you can improve. And I love that you take the you offer some 15 minute one on ones and stuff like that, because I heard this saying once that. People like, how do you charge more or whatever? It’s really what people are paying for is access.
So there’s this website called masterclass where you can learn from all these famous people, but they’re not going to help you. They’re not around to help or anything. It’s just content. So that human connection is, super important also amongst the community of learners as well. So I, like your approach there.
Miriam Castilla: And I think as long as you stay in alignment and you stay in that positive energy that we’ve talked about, you, these ideas will come to you because I, don’t want to coach everybody one on one in my program. It would burn me out. Really fast, but this idea of, Oh, no, I can just offer 15 minutes slots and they’re limited.
And we, talk about that. Please don’t hog them we have an understanding that this is for the people who need a hand and. Let everybody have it go. It works really well and it. I even see people talk about, Oh I’ve, canceled my 15 minute spot with Miriam because I’ve worked it out myself.
If anybody wants it, there’s now one available again. It actually helps people look after each other. So there’s a million ways of doing things and we just need to give ourselves permission to be open to it.
Chris Badgett: I love that. What’s working for you from a marketing perspective or attracting clients or, getting clients?
Or, learners or customers, whatever you want to call them, how, what’s working for you as a coach and course creator these days.
Miriam Castilla: Yeah, that, that’s also an, ever changing thing because technology changes the market. Changes the algorithms change. What tends to work really well for me is things, I’m going to give you the energetic answer, is things that feel really easy for me and that I really enjoy doing.
With content, for example I do create content, but I’ve stopped sitting down once a month to create a block of content because I find that when it goes out there, I might be in a different space, so I’ve created something when I wasn’t in the right space. So I’ve given myself permission to do it in a way that feels more in flow for me, which means sometimes I’ll create it on the day and just put it out there, or I will create a whole batch.
I’ve allowed myself to be a little bit more fluid with that. Coming on as a guest on podcasts was like. Because I love talking. I love meeting people and it’s a wonderful way to tap into a broader audience. So I still don’t have my own podcast. So I think again, what works is yes, you’ve got to look at what makes sense strategically, but you also have to look at.
What’s going to work for you? What’s going to feel good? That’s sustainable for you. And having said that, I have started running ads again, because I finally figured out a system that is going to work okay for me. And now we’re up and running with ads again, but I hadn’t run any ads for about two years.
But I think ultimately what works for my audience is and what works for me to bring people into my world is for them to just like even today, we’re talking to have a little experience of what I’m all about. If I just put ads out there with stock images, it, I don’t think it would be the same because that’s not the kind of people that tend to come into my program.
The kind of people that come into my program are people who really want that connection and need that little bit of. I’m going to say mothering and support to go. It’s okay. You’re not the only one. You’re not broken. And we’ve got this because money is a very emotional topic for people, and it comes with a lot of stuff, right?
Yeah, again, it’s tuning into. Yeah. What, what’s going to work for me that’s sustainable, that feels in alignment and also what makes strategic sense and then finding those matches between the two.
Chris Badgett: That’s awesome. I think you would make a great podcast host, by the way.
Miriam Castilla: it’s on the list. It’s on the list, Chris.
Chris Badgett: I didn’t realize the wisdom of it for me at that time, but I’ve been podcasting for nine years and it’s, really easy for me and I enjoy it. I get a lot out of it, I learn. I meet amazing people, I help the community. It’s good marketing. It’s a really cool format. A money question for you.
And maybe you can give us both an energetic and an engineering answer. I see people get hung up a little bit on pricing of an online learning program. And particularly I noticed sometimes some of the best people that are really good are they have the most self doubt or imposter syndrome or whatever.
And their pricing, it’s just hold a finger up in the air and just guess or I don’t know, but since pricing is a money and a value issue, what would you advise people?
Miriam Castilla: Yeah, that’s huge. So I mentioned before that we run some workshops in my community. The most popular one has been the one on magnetic pricing because.
And so one of the big things, it is a huge mindset issue for starters, because what’s the right price for a course? There is no correct answer, right? It’s whatever the purchaser believes is equivalent of its value. And so if you’re the person selling the course, you’ve got to believe that yourself to begin with.
So I think a huge issue with pricing of courses is people come into it with this employee mentality still of thinking about charging by the hour. And then leveraged product where really You’re not working. You are working. You’re working your butt off to market the thing in the background, but you’re not mark.
You’re not working to deliver it., you’re not standing up in front of the class. And so they have this disconnect where they think I’m, not deserving it. I’m not Earning this money. And so the first thing is stop thinking about hourly rate, forget it. And look at the value you’re delivering and the difference that makes in people’s lives.
What’s that worth? If you help people save their marriage with your course. What’s that worth? Just even on a hard practical note, what’s the bloody cost of a divorce? Let alone the emotional aspect and being able to continue in a relationship that’s gotten through a rough patch.
That value is enormous. You can’t, and if you ask people who’ve been through that, and and have maybe come out the other side of it,
We’ve got a strange crackly thing. I don’t know if you can hear that. I can’t hear that. You can’t all
I’m just going to keep talking. I just didn’t want to be talking over the top of, oh, there you go. Sorry. So where was it? if you ask somebody who’d been through that other side and come out the other side of it and said what was that worth to you or somebody who’s going through it and wants to save their marriage they would tell you, I don’t care what it costs.
If you think about it from that point of view, it quickly shifts your perspective on what the value of your course is. And If you also think about if you can help people achieve an outcome in a shortened period of time, what’s the value of that? We’re all used to paying extra for express for an express delivery or yes, I want to get my whatever fixed, but can you please get it done in two days instead of two weeks?
We’re happy to pay extra for that. So sometimes when people Can create an outcome in a short period of time, or in just a few modules, say, they think, Oh, but there’s not a lot of stuff there, but really, that’s more valuable, right? Because you’ve created, say, six modules of learning and you deliver an outcome.
If you made people sit through 20 modules to get the same outcome, you would probably lose. Some of your audience along the way, and so it’s actually more valuable. So it’s about actually shifting your mindset from that employee kind of thinking. We’ve all been conditioned into growing up and really looking at what’s the value of the outcome I’m delivering?
How well and efficiently am I delivering it? And that’s valuable and. Just not making it about ourselves, I think is the bottom line not making it about our self worth and our sense of being deserving. It’s about disconnecting from that, shifting the mindset and going to do the work on why do I feel like I’m not deserving of having an awesome multiple six figure income from a course I created three years ago?
What’s that about? And when you work on that, a lot of the Kind of questioning of the value and the pricing of the course will just drop away and you’ll be able to look at it much more objectively. I’m not sure if I answered your question. Did I answer your question? You
Chris Badgett: did you a hundred percent.
Moving a little further into the journey, let’s say the, course is working, there’s some health and things. What I see happen to a lot of entrepreneurs is they end up on this infinite growth mode, sometimes sacrificing their health, their relationships. Even just the things they used to do for fun or friendships or whatever.
What advice do you have around that for if somebody is like accumulating, but they never, they’re like in this like battle fatigue where they just. Keep charging and they don’t stop and smell the roses or enjoy life a little what’s going on there. And how do we fix it?
Miriam Castilla: Yeah, I think you actually just said it because you said they’re in that accumulative space, right?
That so they’re being an accumulator in terms of it’s still not enough. I haven’t done enough. This can’t be All there is to it. So they keep going, they keep pushing. They keep driving from a mindset point of view and a sort of what’s the story you’re telling yourself point of view. It’s, that it’s not enough.
I’ve not done enough. It’s not good enough. So I have to keep pushing and driving. So it’s actually about feeling deserving of taking the time out. It’s also very much it becomes a. a habit and an addiction, like we talked about being addicted to having to sit at your desk, to having to check, your phone notifications or your emails as soon as you wake up in the morning.
Being able to break all of those patterns and working on actually feeling deserving is, really critical. So I that you can set up structures to help you with that. You can put apps on your phone that don’t let you open things up to begin with until maybe you’ve done your morning meditation or whatever that thing is.
So one of the things I teach people is, and this is. It’s really It’s related to what you’re asking about. But it actually is very helpful in what you’re asking about as well. I teach them a process or I guess an approach that you, I call start high, stay high. Now I’m not asking them to smoke a joint first thing in the morning.
I’m asking them to get on a high vibration first thing in the morning to get in the space of feeling good and just feeling good. Being grounded and centered, so you make that first part of the day about you getting into a good headspace and it means don’t look at your phone don’t Start with maybe a meditation or a walk or some stretching or some exercise, like something that gets you really connected to you and grounded.
And when you can get started like that and get some momentum going. It helps you carry that into your day. And then things like just working maybe to a Pomodoro timer and then forcing yourself to get up and have a break. What works for me because I do have my kind of. recovering perfectionist and inner workaholic that still like to mess with me, is I will just book things out of the office for half the day.
And then I know I’ve only got three hours in the office today. What’s actually important, what does need to get done. So then I focus in and I actually do the important work rather than just the busy work. So setting ourselves up. And self managing goes a really long way. And then at the same time, looking into those deeper belief systems and patterns around, why do I think that I have to work my ass off to deserve this?
Why do I feel like it’s never enough? What’s that all about? And if you need to work with a practitioner, work with a practitioner. But just starting to ask yourself those questions, maybe journaling around them, spending some time pondering them as you go for a walk will go a very long way towards unraveling that stuff.
Chris Badgett: All right. Two more questions for you. One of them is around relationships. What happens when somebody develops a more healthy Relationship with money, let’s say their partner is stuck in the old place where they were. Of course you want to help your partner experience the, things that you’ve figured out or the ways you’ve grown.
But maybe sometimes it’s, not, there’s just like a different money archetype there or whatever. And they’re, not interested. What Cause I know money is the root of issue in a lot of relationships. So talk, to us about relationships and money.
Miriam Castilla: Yeah this, is huge. And so what I found in the past, people would come into my program and two, three weeks into it, they’d say, this is awesome.
I’m really noticing the shifts. I’m feeling so much better already. Now what do I do about that? And I would be like, ignore them, please ignore them, keep doing the work for yourself. It, is a really challenging thing. it’s for that reason that we’ve actually now opened up the space and said. Bring your life partner for free if they’re ready and willing, because they have to be ready and willing.
And even if you don’t have that opportunity of bringing them into a space where they’re learning what you’re learning. It’s really important to stay in your own lane. As you especially do this work around money, feeling deserving, opening to receiving more. And just getting comfortable with the idea that, yeah, I’m.
earning great money, or I’m on my way to earning great money. And I don’t have to work my butt off to, to do it. And you’re getting comfortable in that space. You’re still a little bit fragile, right? You’ve still got these old patterns and these old belief systems that want to pull you back into the cave of safety.
Because we all have that reptilian lizard brain still that just wants to keep going. Keep us safe and keep us small. And so it’s really important to stay in your own lane. Do your own work, ignore them as best as you can. Because as you become stable and this becomes your new normal, and we talked about your own self image. As you solidify that and really get stable and unshakable in that, then you’ll become infectious to them.
But while you’re still wobbly. They will infect you and you’ll end up in. I don’t know, maybe a money argument or they’ll convince you that there is things to really be worried about and what’s going on with you. You’ve suddenly got rose colored glasses on and you’re not being realistic or whatever they may accuse you of, right?
So it’s no, just stick with it. Do your work. And it will automatically become infectious. It just happens. So it’s actually not your job to try and fix them if you do. You’re just opening yourself up to being toppled off the perch that you’ve just managed to put yourself on.
Chris Badgett: I love that. I saw it on your website too, the bring your spouse for free.
And I was like, Oh, that’s such a nice touch. It’s and that comes from a place of abundance. You’ve already paid. You’re not like 50 percent off your spouse. You’re literally like, here’s an olive branch to help if it’s helpful. I love that.
Miriam Castilla: Absolutely. And treating them as a fully fledged member of the community, I think is really important as well.
They’re, I think it really helps the relationship. As well, because now we’re not just asking our members to be the messenger. We’re saying no, bring them in if they’re ready and they want this we’re going to welcome them with open arms. And so it’s actually shifted. My community was women only in the past and now it’s not.
And I think that’s a beautiful evolution of my program as well to say, no, this work is bigger than gender and, any of those kinds of things. It’s, important for everybody.
Chris Badgett: Tell us more detail about Magnetic Money and who the ideal person is for the program.
Miriam Castilla: So the ideal person for Magnetic Money is somebody who’s a small business owner who maybe has been going for at least a year.
Usually they’re they’re usually still in the first five years of their business. Not always. And they find that money is an issue. They don’t really know how to manage their money and manage that irregular income. And it’s a bit of a red hot mess. And also they have these mindset issues around, how much do I charge?
Oh my God, I have to put up my prices. What if all my clients leave me or what if my program doesn’t sell? So it’s somebody who wants to get their money organized because it’s actually a very important part of their life. Resolving a lot of those mindset issues, it actually helps. So it’s definitely somebody who wants to get their money organized, wants to create financial stability and step into a space where they’re not thinking about the money or held back by the fear around money, where they can just move forward and serve their community and know that it’s creating abundance and financial stability for themselves.
Chris Badgett: That’s awesome. Go check out Miriam Castilla. That’s C A S T I L A dot com. Thank you for coming on the show and thank you for doing this work. In some ways, money is a taboo subject. And like you said, it’s a very emotional hot button issue. So it’s great to dive right in and. And help people in that way.
But yeah, thanks. Thanks so much for coming on and I appreciate all the wisdom you’ve shared with us today.
Miriam Castilla: Thanks so much, Chris. I’ve really enjoyed our chat. It’s been awesome.
Chris Badgett: And that’s a wrap for this episode of LMS cast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you over at LifterLMS. com forward slash gift. Go to LifterLMS. com forward slash gift.
Keep learning, keep taking action, and I’ll see you in the next episode.
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In this LMScast episode, Miriam Castilla shares insights about wealth, abundance, and the relationship with money in the conversation.
Miriam Castilla works as a coach, speaker, and businesswoman. Her engineering education gives her a distinct viewpoint in the areas of plenty, wealth thinking, and money management. She uses her personal experience of being able to travel for four months out of the year without worrying about money to illustrate her definition of wealth and abundance—having options beyond money. Where money doesn’t limit what one can or cannot do.
She introduces her “Magnetic Money” group coaching program, which is intended for those with variable incomes or those who want to improve their money management. It focuses on combining energy and mentality with realistic financial techniques.
Miriam draws comparisons between the relationship with money and that with a significant other, emphasizing symptoms of an unhealthy relationship as avoidance, bad emotions, and dread related to money management.
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Episode Transcript
Chris Badgett: You’ve come to the right place. If you’re looking to create, launch, and scale a high value online training program, I’m your guide, Chris Badgett. I’m the co founder of Lifter LMS, the most powerful learning management system for WordPress. Stay to the end. I’ve got something special for you. Enjoy the show.
Hello, and welcome back to another episode of LMS cast. I’m joined by a special guest from the other side of the world down under in Australia. It’s Miriam Castilla. She’s from miriamcastilla. com, two L’s in Castilla. Welcome to the show, Miriam.
Miriam Castilla: Hello. Thank you very much for having me.
Chris Badgett: I’m really excited to get into it with you today.
We’re going to be talking about creating wealth mindset around money, abundance, entrepreneurship, your course creator journey. There’s a lot we’re going to get into. But let’s start with a question I’ve seen you ask in your videos, which is what does wealth and abundance mean to you?
Miriam Castilla: Oh, nice one. To me, it’s really all about choices and not having money be the thing that defines what I get to do.
So it’s actually about moving beyond money. And not even having to think about money. For example my husband and I now spend about four months of the year just traveling and not, thinking about money. So that’s what wealth and abundance means to me, having those kinds of choices.
Chris Badgett: Awesome.
Tell us a little bit about what magnetic money is.
Miriam Castilla: Okay. So magnetic money is a group coaching program Mainly for small business owners or really anyone with irregular income or who wants to try and figure out how to make their money work best for them. And the thing that we do there that’s really quite different to other money programs out there is we do what I call marrying the magical with the practical.
So we, we look at how do you organize and best manage your personal finances? Cause no one ever teaches us that stuff, especially when you have fluctuating income, what does that actually look like? What bank accounts do I need? What do I do with my money when it comes in? How do I decide?
What goes where? So we cover all of that and we cover the mindset side as well as the energetics the way you feel about your money.
Chris Badgett: That’s awesome. I think we’re going to unpack a few of those things. Let’s start with an unhealthy relationship to money. What are some patterns, mindsets, behaviors with an unhealthy relationship with money and wealth and abundance in life?
Miriam Castilla: Yeah, so the word relationship I think is really key to helping people figure that out. Because what’s a sign of an unhealthy relationship with your significant other? It’s when you start avoiding each other, talking badly about each other behind each other’s back start having less than pleasant feelings towards the other person and maybe not always expressing those.
So it’s It’s the same with money and I say to people sometimes if money were a person in your life and they knew how you really felt and thought about them would they want to hang around you? And it’s, having that, if you notice yourself having that love, hate relationship with money you want more, but you feel let down by it, or you’re uncertain or uncomfortable even dealing with it managing it.
Sometimes people avoid looking at their banking all together because they just fear the worst. And when we actually finally do, they go, Oh. It’s actually quite okay, isn’t it? So I think if you mirror it to human relationships that quickly lets you establish whether it’s a healthy one or an unhealthy one.
Chris Badgett: I love that. Let’s go a little deeper into the magical or the energetic aspect. What is, tell us more about that, like energy around money and we’ve got the law of attraction and all that stuff. Take us as a guide through this world of. Energetics and money.
Miriam Castilla: Yeah it’s, an interesting area. So my background originally is as an engineer.
So this whole law of attraction thing, it took me a long time to get to a point where I thought, Oh no, it’s a real thing. And you can use. It’s all different language to describe it, but we all know people where money just flows to them easily. Everything goes really well. One thing leads to another and it’s like they’re blessed or something.
And then we all know people, or sometimes we feel like we are the people where it just It doesn’t matter how hard you seem to try. It’s just not wanting to flow. And so that’s what we’re talking about when we’re talking about the energetics, because ultimately you want to be in a state where you do just allow that money to flow.
You basically become magnetic to it, which is why I called my program magnetic money. And so it comes down to sometimes the harder you try, the worse it gets. That’s because we start focusing on the lack of it and the frustration around it. So that’s when all those feelings around, Oh money’s driving me crazy dah, And you just start worrying and fearing. You can look at it from all these different levels, like even your brain will shut down and you’ll stop thinking clearly and you’ll stop being Solution focused and open to ideas and creativity and ways to move forward and energetically, you literally shut down.
So your focus is then on there’s not enough and hey, presto, that’s what you tend to then attract more of not enough. It’s not working whatever you focus on expands basically.
Chris Badgett: Tell us more about that. Like getting into the the attract attraction aspect of it. I remember I watched the movie, the secret when it first came out a long time ago and I was really into it and I’m, like it’s, it makes sense and I don’t know, I start seeing it everywhere, like your vibe attracts your tribe is a saying like what you put out there, usually more of that comes back to you, positive or negative.
What kind of behaviors and stuff can we do to really turn on that law of attraction or at least make it even more powerful than it is in our lives?
Miriam Castilla: Yeah, totally. So a little back story with the secret. When that came out, I was going through what I call my broke single mum phase, and I used to have it just playing all the time in my house.
My kids were going nuts. And one of the teachers I really loved on that was Mike Dooley. And I used, because he would just sum it all up by saying thoughts become things. Which is really the crux of the answer to your question. And I used to think, wow, that’s so simple. So cool. Imagine if one day I could teach something like this or work with someone like that.
And I actually do now. I’m part of Mike Dooley’s team and we actually deliver his infinite possibilities trainer program. Thoughts become things. And so what can we do? It’s, I think it’s if you want to sum it up, it’s about being clear on these desires without being so attached to them that we completely lock ourselves down and get in our own way.
And when it comes to money, it’s really about. Something as, it’s as simple as focus on the abundance that’s all around you and how much you enjoy it and how much more you want of it and all the cool things you can do with it. And it opens you up energetically to attracting more of it and to actually seeing and becoming aware of all the ways that can happen and what tends to happen for a lot of people.
And they don’t even realize it is because they want more money in their life. They are actually inadvertently focused on because it’s not enough. It comes down to what you focus on expands, but if you focus on the lack of money and that you want more because there’s not enough, that’s what you get more of.
And. You need to be able to turn that on its head and it does feel a little counterintuitive sometimes because by focusing on what you’ve already gotten, how much you love it and what it gives you, you actually then attract more of that energy. It’ll go more money to let you do more cool things. Does that make sense?
Chris Badgett: That does make sense. And I think just to maybe clarify it a little more, could you speak to how it works in personal relationships? So for example, if you want, if you’re looking for a life partner or you’re looking for more friends that lift you up instead of pull you down what would you need to do to attract those things?
Yeah.
Miriam Castilla: So you’ve got to be that thing first, right? If you want to attract really cool, fun people to hang around with, you’ve got to be one of them yourself. If you want to attract a really loving, caring partner, who’s got their act together and doesn’t come with a whole lot of baggage, let’s say, then you’ve got to figure out your own stuff and.
Be really grounded In yourself, if, and we all know this we tend to have like different places, different faces, same problem. And that’s because we’re bringing ourselves along and maybe we haven’t grown and evolved yet. So you’ve got to become the thing first to attract the thing. And it goes for relationships, friendships you can insert any topic, even down to health.
If you focus on your wellbeing and how much you appreciate it, Your body is going to start functioning better because number one, you’re not in a stress state and you start. Attracting more opportunities and good health into your life. So it works on every single level of life.
Chris Badgett: That’s, wonderful.
Zeroing in on that. If we look at a pattern that a lot of people end up in, especially when they’re first starting as an entrepreneur, particularly if they’re, let’s say in a more of a business niche Sometimes there’s a, there’s this advice of fake it till you make it kind of thing. But so how do we, with authenticity become what we want to be first, even if we’re not quite there yet with our business or our income or whatever it is, give us some nuanced advice there.
Miriam Castilla: So I think the fake it till you make it, it can be a little bit of a slippery slope because sometimes people feel like they need to pretend there’s something they’re not, and. It’s not really about that. It’s more about confidence that it’s all going to work out fine and really putting yourself in that space and into that energy.
And fake it till you make it is about being open to all the cool ways that can happen and actually training your nervous system and you’re literally laying down neural pathways that see that as your normal. I’m big on visualization because I’m also a hypnotherapist. And visualization is a wonderful way to condition your body to feeling success abundance, all those cool things.
You’re literally training your body chemistry and getting your body addicted to that state. And then you will naturally unconsciously keep seeking out more ways to make that happen. And also on the level of neural pathways, you’re laying that down and it becomes a routine track that you drank.
Brain travels down. So when you think about the future of your business and your goals, you see yourself accomplishing them, you see yourself achieving them. And it becomes an acceptable state. It becomes a first response. And then you naturally, unconsciously tend to act more and more in accordance with that.
So to me, that’s what Fake It Till You Make It is about. And it’s about really thinking about Believing in yourself, starting to see it starting to believe it and, elevating your self image. So I think a cool way to sum it up is I heard Bob Proctor long time ago say, you cannot outperform your own self image.
And that’s what it comes down to, right?
Chris Badgett: Wow. This is very good. I noticed on your website and for you out there, head on over to Miriam castilla. com money habit archetypes. What are those? And yeah, take us to school.
Miriam Castilla: Okay. So a lot of people will say, Oh, I seem to have all these money blocks or must have lots of limiting beliefs around money.
Now I’m fundamentally lazy and also I like to make things really simple. Rather than thinking about a million limiting beliefs that get in our way, if we actually go a level above that, it’s all just part of a greater story. So how do I know what this story is that I’ve programmed myself with?
Look at what you do with your money because that’s the ultimate expression and end result of whatever’s going on internally. So it’s, really simple at the end of the day, that the easiest starting point is to look at your general habit pattern around money and begin there and then work your way backwards.
So money habit archetypes are the way you, tend to naturally and unconsciously treat your money and I break it down to just 3 categories and then we go from there. And the 3 categories are overextender where there’s always more going out than coming in. Spender where it comes in and whoops, there she goes and accumulator, which is the person that no matter how much or how little comes in, they will manage to swirl some away.
And that’s their default programming. So that’s what the money habit, archetypes are all about.
Chris Badgett: Is the goal to like take the best parts of all three or just become an accumulator?
Miriam Castilla: No, look, the goal is not necessarily to become the goal is to become, to have a healthy money pattern. So my belief is I think the only one that’s really not going to serve anyone is the overextender because you’re going to keep going to more debt, but you can be a really healthy spender money habit archetype You know, you just living in the flow of abundance where money comes in and it goes out again, you spend it, you invest it, you give it away, whatever.
But it’s not coming from a place of because I don’t deserve to have my own. It’s coming from a place of there’s plenty for everyone. It might be a little bit of a utopian dream of mine that’s actually possible. I think for most people, it’s about becoming more of a healthy accumulator pattern and healing really the unhealthy belief systems that keep them stuck in an unhealthy pattern.
Because having said that most people think I need to be an accumulator. And the thing is that most of the people that are actually attracted to me and my work are accumulators. And what’s driving them is an unhealthy fear or belief that it’s still not enough and what I don’t want. To perpetuate is what I call broke millionaire syndrome, because there are plenty of people who’ve got loads of money and are really stressed about it.
So you don’t have to have loads of money to feel like a millionaire or even to live like a millionaire for that matter. So a healthy towards the accumulator kind of pattern, archetype and expression and relationship with money is the ultimate goal. Yes.
Chris Badgett: How did you in your life get this focus on money and abundance?
Like, where did the passion for this area of life develop for you and your story? For
Miriam Castilla: how long have we got Plenty of time.
So I think the lights went on for me around this. I went through a divorce, I mentioned my broke single mom, kind of period. And I went through a divorce and that was when I heavily got into the secret and really embraced that sort of spiritual side of life.
And I, dug really deep. But at the same time, I think being an engineer and Being half German and, all of that made me really take good care of my money as well. So I did it instinctively. Then the interesting thing is that what was born out of that period in my life was a business in finance.
And that meant that I got to see other people’s finances and where they were at. It was a really huge eye opener because the people who had large incomes were often the most stressed about money. Just because somebody had a great income didn’t mean that they were financially stable or were building their wealth.
Sometimes it was the people on quite modest incomes that actually had assets and that kind of financial stability. That was a huge eye opener where I thought, Oh, it’s not just me. And from there, I got really passionate about helping people understand that it’s what goes on in here as well as having the skills.
That you have to bring together at the end of the day, if you want to have a healthy relationship with money and actually not just have the money in the bank, but also feel great about it and feel like it’s enough and feel safe and secure. So that’s the short version of that story.
Chris Badgett: Very cool. Tell us the part of the story of becoming a course creator.
For example, I see on Udemy, you have over 4, 000 students over there. How did the okay, I’m really passionate about this topic to, I want to teach and I want to figure out how to put that on the internet. Where did that, how did that happen for you?
Miriam Castilla: So I initially started coaching people one on one and quickly realized You know, can only help me reach so many people and there’s only one of me.
And also I find that unnaturally I love teaching. I really love, maybe it’s because I love talking. And I don’t know, but I love teaching and I like breaking things down into simple actionable steps. I think that’s the engineering background. And so it just lent itself naturally to building a course and being able to reach more people.
And I think the other. Cool part not only does the course help you leverage yourself, your time build this beautiful leveraged income and reach a whole lot of people. It also helps those people find a community. And I think that’s a really important thing too. It’s not just me telling them something.
It’s them being able to interface and connect with other people on the same journey who they can maybe relate to even better than myself. Because often what happens as, the teacher who’s lived it and been through it all, sometimes you seem a little removed to the student. And so having somebody nearby who’s maybe just one step ahead of them is a really great thing.
And it just happened naturally. I think it just seemed like a no brainer to be honest, to build a course and just reach more people.
Chris Badgett: Awesome. On the course topic specifically and as it relates to becoming your most authentic, positive, abundant self. I see a lot of people get hung up on figuring out what to focus on, like what niche or what should I make my course about?
What part of. Creating an abundant life. Can you offer some advice around selecting your focus and your like your topic for your course or your website or your coaching program so that it’s in alignment and has the highest odds of success for that individual.
Miriam Castilla: I like that. You said the word.
in alignment because I think that’s really critical. A lot of people will create a course because they think it’s going to sell or it’s, just a very economic decision. And for some people that may work out okay, but I find most people who want to create their own courses are actually driven by something a little bit deeper.
They want to make an impact. They want to. make a difference in the world. And so tapping into that and the way that truly lights you up, I think is, really important. So it has to feel in alignment. There’s an exercise I take some of my VIP clients through called your unconscious core values.
And we do it using hypnosis so that we actually get past the, this is what I think should be important to me to, Oh, this is what is actually important to me. If I’m completely honest with. And it’s those things that naturally drive us internally. If we can tap into those, the things that just light us up, that we’re really passionate about, what’s going to happen is that we get, we forget about ourselves and we move beyond ourselves in creating the course in the marketing of the course in the showing up, it lets you tap into an energy that feels a bit more limitless where.
You can get your rant on when you talk about your topic and get really passionate. And I think if you just selecting a topic, because you’ve done your market research and it says that learning how to knit scarves in three different colors is the course. And then you go research and create a course I’m not going to say it can’t work, but I think if you really want to love your business and love everything you need to do to make it a success Choose the niche that you feel really passionate about where you do know your stuff and you know it’s going to make a difference as well and you can really get behind that.
Chris Badgett: Awesome. Let’s, talk about getting results for clients and students. You’ve worked with a lot of clients and you’ve had students and readers and a bunch of people around your work there’s courses, there’s coaching, there’s community. What kind of pieces, if you could advise somebody who’s trying to help others with this in a specific area of life what, components make an effective program in your experience for the, in terms of learner results
Miriam Castilla: in terms of learner results, I think for me, it’s been a really interesting journey and I would actually say stay open and pay attention to what your people are saying, what the feedback is and what works for them, because I think every community Will be a little bit different, and it doesn’t mean that the large building blocks need to be different.
It’s more about how do I bring it all together? For example, in magnetic money, we’ve played with lots of different things, and I give myself permission to change it. So we will have practical workshops. I offer little 15 minute focus sessions. sessions with myself one on one, which not a lot of group course creators will do, but it works really well for my community because it’s not a full coaching session, but it’s just a quick check in.
Things like having accountability tends to work really well for my people. For others, it may not work well. So I think it’s really important to Be tuned in and not to lock yourself in too hard into those little ancillary pieces of the puzzle, but as far as the actual here’s the course log in, watch the modules.
The 1 thing that I think will work for everybody. Keep it simple, keep it short, break it down into little steps.
Chris Badgett: Awesome. And I noticed you
Miriam Castilla: agreed with that.
Chris Badgett: Oh, I do. I love the first part you said actually about staying open. Cause these are human beings and yes, we’ve got technology between us, but ultimately it’s about a human connection and a transfer of knowledge and, then people are different.
And then you start seeing patterns of what works or where you can improve. And I love that you take the you offer some 15 minute one on ones and stuff like that, because I heard this saying once that. People like, how do you charge more or whatever? It’s really what people are paying for is access.
So there’s this website called masterclass where you can learn from all these famous people, but they’re not going to help you. They’re not around to help or anything. It’s just content. So that human connection is, super important also amongst the community of learners as well. So I, like your approach there.
Miriam Castilla: And I think as long as you stay in alignment and you stay in that positive energy that we’ve talked about, you, these ideas will come to you because I, don’t want to coach everybody one on one in my program. It would burn me out. Really fast, but this idea of, Oh, no, I can just offer 15 minutes slots and they’re limited.
And we, talk about that. Please don’t hog them we have an understanding that this is for the people who need a hand and. Let everybody have it go. It works really well and it. I even see people talk about, Oh I’ve, canceled my 15 minute spot with Miriam because I’ve worked it out myself.
If anybody wants it, there’s now one available again. It actually helps people look after each other. So there’s a million ways of doing things and we just need to give ourselves permission to be open to it.
Chris Badgett: I love that. What’s working for you from a marketing perspective or attracting clients or, getting clients?
Or, learners or customers, whatever you want to call them, how, what’s working for you as a coach and course creator these days.
Miriam Castilla: Yeah, that, that’s also an, ever changing thing because technology changes the market. Changes the algorithms change. What tends to work really well for me is things, I’m going to give you the energetic answer, is things that feel really easy for me and that I really enjoy doing.
With content, for example I do create content, but I’ve stopped sitting down once a month to create a block of content because I find that when it goes out there, I might be in a different space, so I’ve created something when I wasn’t in the right space. So I’ve given myself permission to do it in a way that feels more in flow for me, which means sometimes I’ll create it on the day and just put it out there, or I will create a whole batch.
I’ve allowed myself to be a little bit more fluid with that. Coming on as a guest on podcasts was like. Because I love talking. I love meeting people and it’s a wonderful way to tap into a broader audience. So I still don’t have my own podcast. So I think again, what works is yes, you’ve got to look at what makes sense strategically, but you also have to look at.
What’s going to work for you? What’s going to feel good? That’s sustainable for you. And having said that, I have started running ads again, because I finally figured out a system that is going to work okay for me. And now we’re up and running with ads again, but I hadn’t run any ads for about two years.
But I think ultimately what works for my audience is and what works for me to bring people into my world is for them to just like even today, we’re talking to have a little experience of what I’m all about. If I just put ads out there with stock images, it, I don’t think it would be the same because that’s not the kind of people that tend to come into my program.
The kind of people that come into my program are people who really want that connection and need that little bit of. I’m going to say mothering and support to go. It’s okay. You’re not the only one. You’re not broken. And we’ve got this because money is a very emotional topic for people, and it comes with a lot of stuff, right?
Yeah, again, it’s tuning into. Yeah. What, what’s going to work for me that’s sustainable, that feels in alignment and also what makes strategic sense and then finding those matches between the two.
Chris Badgett: That’s awesome. I think you would make a great podcast host, by the way.
Miriam Castilla: it’s on the list. It’s on the list, Chris.
Chris Badgett: I didn’t realize the wisdom of it for me at that time, but I’ve been podcasting for nine years and it’s, really easy for me and I enjoy it. I get a lot out of it, I learn. I meet amazing people, I help the community. It’s good marketing. It’s a really cool format. A money question for you.
And maybe you can give us both an energetic and an engineering answer. I see people get hung up a little bit on pricing of an online learning program. And particularly I noticed sometimes some of the best people that are really good are they have the most self doubt or imposter syndrome or whatever.
And their pricing, it’s just hold a finger up in the air and just guess or I don’t know, but since pricing is a money and a value issue, what would you advise people?
Miriam Castilla: Yeah, that’s huge. So I mentioned before that we run some workshops in my community. The most popular one has been the one on magnetic pricing because.
And so one of the big things, it is a huge mindset issue for starters, because what’s the right price for a course? There is no correct answer, right? It’s whatever the purchaser believes is equivalent of its value. And so if you’re the person selling the course, you’ve got to believe that yourself to begin with.
So I think a huge issue with pricing of courses is people come into it with this employee mentality still of thinking about charging by the hour. And then leveraged product where really You’re not working. You are working. You’re working your butt off to market the thing in the background, but you’re not mark.
You’re not working to deliver it., you’re not standing up in front of the class. And so they have this disconnect where they think I’m, not deserving it. I’m not Earning this money. And so the first thing is stop thinking about hourly rate, forget it. And look at the value you’re delivering and the difference that makes in people’s lives.
What’s that worth? If you help people save their marriage with your course. What’s that worth? Just even on a hard practical note, what’s the bloody cost of a divorce? Let alone the emotional aspect and being able to continue in a relationship that’s gotten through a rough patch.
That value is enormous. You can’t, and if you ask people who’ve been through that, and and have maybe come out the other side of it,
We’ve got a strange crackly thing. I don’t know if you can hear that. I can’t hear that. You can’t all
I’m just going to keep talking. I just didn’t want to be talking over the top of, oh, there you go. Sorry. So where was it? if you ask somebody who’d been through that other side and come out the other side of it and said what was that worth to you or somebody who’s going through it and wants to save their marriage they would tell you, I don’t care what it costs.
If you think about it from that point of view, it quickly shifts your perspective on what the value of your course is. And If you also think about if you can help people achieve an outcome in a shortened period of time, what’s the value of that? We’re all used to paying extra for express for an express delivery or yes, I want to get my whatever fixed, but can you please get it done in two days instead of two weeks?
We’re happy to pay extra for that. So sometimes when people Can create an outcome in a short period of time, or in just a few modules, say, they think, Oh, but there’s not a lot of stuff there, but really, that’s more valuable, right? Because you’ve created, say, six modules of learning and you deliver an outcome.
If you made people sit through 20 modules to get the same outcome, you would probably lose. Some of your audience along the way, and so it’s actually more valuable. So it’s about actually shifting your mindset from that employee kind of thinking. We’ve all been conditioned into growing up and really looking at what’s the value of the outcome I’m delivering?
How well and efficiently am I delivering it? And that’s valuable and. Just not making it about ourselves, I think is the bottom line not making it about our self worth and our sense of being deserving. It’s about disconnecting from that, shifting the mindset and going to do the work on why do I feel like I’m not deserving of having an awesome multiple six figure income from a course I created three years ago?
What’s that about? And when you work on that, a lot of the Kind of questioning of the value and the pricing of the course will just drop away and you’ll be able to look at it much more objectively. I’m not sure if I answered your question. Did I answer your question? You
Chris Badgett: did you a hundred percent.
Moving a little further into the journey, let’s say the, course is working, there’s some health and things. What I see happen to a lot of entrepreneurs is they end up on this infinite growth mode, sometimes sacrificing their health, their relationships. Even just the things they used to do for fun or friendships or whatever.
What advice do you have around that for if somebody is like accumulating, but they never, they’re like in this like battle fatigue where they just. Keep charging and they don’t stop and smell the roses or enjoy life a little what’s going on there. And how do we fix it?
Miriam Castilla: Yeah, I think you actually just said it because you said they’re in that accumulative space, right?
That so they’re being an accumulator in terms of it’s still not enough. I haven’t done enough. This can’t be All there is to it. So they keep going, they keep pushing. They keep driving from a mindset point of view and a sort of what’s the story you’re telling yourself point of view. It’s, that it’s not enough.
I’ve not done enough. It’s not good enough. So I have to keep pushing and driving. So it’s actually about feeling deserving of taking the time out. It’s also very much it becomes a. a habit and an addiction, like we talked about being addicted to having to sit at your desk, to having to check, your phone notifications or your emails as soon as you wake up in the morning.
Being able to break all of those patterns and working on actually feeling deserving is, really critical. So I that you can set up structures to help you with that. You can put apps on your phone that don’t let you open things up to begin with until maybe you’ve done your morning meditation or whatever that thing is.
So one of the things I teach people is, and this is. It’s really It’s related to what you’re asking about. But it actually is very helpful in what you’re asking about as well. I teach them a process or I guess an approach that you, I call start high, stay high. Now I’m not asking them to smoke a joint first thing in the morning.
I’m asking them to get on a high vibration first thing in the morning to get in the space of feeling good and just feeling good. Being grounded and centered, so you make that first part of the day about you getting into a good headspace and it means don’t look at your phone don’t Start with maybe a meditation or a walk or some stretching or some exercise, like something that gets you really connected to you and grounded.
And when you can get started like that and get some momentum going. It helps you carry that into your day. And then things like just working maybe to a Pomodoro timer and then forcing yourself to get up and have a break. What works for me because I do have my kind of. recovering perfectionist and inner workaholic that still like to mess with me, is I will just book things out of the office for half the day.
And then I know I’ve only got three hours in the office today. What’s actually important, what does need to get done. So then I focus in and I actually do the important work rather than just the busy work. So setting ourselves up. And self managing goes a really long way. And then at the same time, looking into those deeper belief systems and patterns around, why do I think that I have to work my ass off to deserve this?
Why do I feel like it’s never enough? What’s that all about? And if you need to work with a practitioner, work with a practitioner. But just starting to ask yourself those questions, maybe journaling around them, spending some time pondering them as you go for a walk will go a very long way towards unraveling that stuff.
Chris Badgett: All right. Two more questions for you. One of them is around relationships. What happens when somebody develops a more healthy Relationship with money, let’s say their partner is stuck in the old place where they were. Of course you want to help your partner experience the, things that you’ve figured out or the ways you’ve grown.
But maybe sometimes it’s, not, there’s just like a different money archetype there or whatever. And they’re, not interested. What Cause I know money is the root of issue in a lot of relationships. So talk, to us about relationships and money.
Miriam Castilla: Yeah this, is huge. And so what I found in the past, people would come into my program and two, three weeks into it, they’d say, this is awesome.
I’m really noticing the shifts. I’m feeling so much better already. Now what do I do about that? And I would be like, ignore them, please ignore them, keep doing the work for yourself. It, is a really challenging thing. it’s for that reason that we’ve actually now opened up the space and said. Bring your life partner for free if they’re ready and willing, because they have to be ready and willing.
And even if you don’t have that opportunity of bringing them into a space where they’re learning what you’re learning. It’s really important to stay in your own lane. As you especially do this work around money, feeling deserving, opening to receiving more. And just getting comfortable with the idea that, yeah, I’m.
earning great money, or I’m on my way to earning great money. And I don’t have to work my butt off to, to do it. And you’re getting comfortable in that space. You’re still a little bit fragile, right? You’ve still got these old patterns and these old belief systems that want to pull you back into the cave of safety.
Because we all have that reptilian lizard brain still that just wants to keep going. Keep us safe and keep us small. And so it’s really important to stay in your own lane. Do your own work, ignore them as best as you can. Because as you become stable and this becomes your new normal, and we talked about your own self image. As you solidify that and really get stable and unshakable in that, then you’ll become infectious to them.
But while you’re still wobbly. They will infect you and you’ll end up in. I don’t know, maybe a money argument or they’ll convince you that there is things to really be worried about and what’s going on with you. You’ve suddenly got rose colored glasses on and you’re not being realistic or whatever they may accuse you of, right?
So it’s no, just stick with it. Do your work. And it will automatically become infectious. It just happens. So it’s actually not your job to try and fix them if you do. You’re just opening yourself up to being toppled off the perch that you’ve just managed to put yourself on.
Chris Badgett: I love that. I saw it on your website too, the bring your spouse for free.
And I was like, Oh, that’s such a nice touch. It’s and that comes from a place of abundance. You’ve already paid. You’re not like 50 percent off your spouse. You’re literally like, here’s an olive branch to help if it’s helpful. I love that.
Miriam Castilla: Absolutely. And treating them as a fully fledged member of the community, I think is really important as well.
They’re, I think it really helps the relationship. As well, because now we’re not just asking our members to be the messenger. We’re saying no, bring them in if they’re ready and they want this we’re going to welcome them with open arms. And so it’s actually shifted. My community was women only in the past and now it’s not.
And I think that’s a beautiful evolution of my program as well to say, no, this work is bigger than gender and, any of those kinds of things. It’s, important for everybody.
Chris Badgett: Tell us more detail about Magnetic Money and who the ideal person is for the program.
Miriam Castilla: So the ideal person for Magnetic Money is somebody who’s a small business owner who maybe has been going for at least a year.
Usually they’re they’re usually still in the first five years of their business. Not always. And they find that money is an issue. They don’t really know how to manage their money and manage that irregular income. And it’s a bit of a red hot mess. And also they have these mindset issues around, how much do I charge?
Oh my God, I have to put up my prices. What if all my clients leave me or what if my program doesn’t sell? So it’s somebody who wants to get their money organized because it’s actually a very important part of their life. Resolving a lot of those mindset issues, it actually helps. So it’s definitely somebody who wants to get their money organized, wants to create financial stability and step into a space where they’re not thinking about the money or held back by the fear around money, where they can just move forward and serve their community and know that it’s creating abundance and financial stability for themselves.
Chris Badgett: That’s awesome. Go check out Miriam Castilla. That’s C A S T I L A dot com. Thank you for coming on the show and thank you for doing this work. In some ways, money is a taboo subject. And like you said, it’s a very emotional hot button issue. So it’s great to dive right in and. And help people in that way.
But yeah, thanks. Thanks so much for coming on and I appreciate all the wisdom you’ve shared with us today.
Miriam Castilla: Thanks so much, Chris. I’ve really enjoyed our chat. It’s been awesome.
Chris Badgett: And that’s a wrap for this episode of LMS cast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you over at LifterLMS. com forward slash gift. Go to LifterLMS. com forward slash gift.
Keep learning, keep taking action, and I’ll see you in the next episode.
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