Reducing CAC by 75%, shrinking sales cycle by 45% and building a business on the back of another business without even knowing it. with Scott Stouffer.

Selling Saas

It’s great when we have team members transfer departments and learn a new skill, but often times we dont take the time to teach them whats needed to be successful in this role. It’s a particular problem when we look at data and the insights we glean from data. If you’re coming from a data science role in product and engineering, and going into Revops, you MUST take the time to learn what “good data” looks like. Its really easy to exclude missing data points if you dont know what to look for, which could lead to poor decision making by the leaders.

Getting the right data from Revops from the relevant experience

the importance of connectivity and integrating programs to support customer acquisition and all GTM functions

Needing to maintain a level of healthy skepticism in data to make sure you’re capturing all data points and conversion moments

Take over three years to understand where the gaps are and building a produce

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