What Does It Take to Become a Real Estate Agent?

San Francisco Real Estate Podcast with Durwin Cheung

What makes a successful real estate agent? Today I’ll lay out the most important qualities a successful agent should have.

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This is a common question that I’m asked.
We’re not talking about getting a license and becoming a real estate agent, but about what it takes for you to become a successful Realtor.
The prevailing myth is that you take your clients out to show them a few properties and boom— you sell them a house and you’re done. That scenario makes up only 10% of what an agent does. To even get to that point, you need to first get clients.
How are you going to find these clients? You need to display some qualities that will attract these clients. The first is that you need to show people that you actually care for their welfare as your client, and that you aren’t just looking for a quick commission check. This means that you’re there to protect them from any issues along the way.

You need to show clients that you care about them, not just a commission check.

If you’re representing a buyer, you want to make sure that the house you’re showing them is the one that they’re looking for. You also need to be ready to negotiate on their behalf if something is wrong with the home or it needs repairs.
If you’re representing a seller, you’re there to help them sell their home for top dollar. You need to be sure that you can demonstrate that you have the marketing skills to find them the right buyer who will pay the right price for their home.
It’s not easy to be a successful real estate agent, but it’s achievable with hard work, integrity, and demonstrating that you care for your clients and will represent them to the best of your ability.
If you have any questions about this topic or you’re looking to buy or sell a home, please give me a call. I would be happy to help!