SELAB Season 1, Episode 4 - The value of storytelling in sales

Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter

Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, a topic we are both very passionate about. Listen to Melissa explaining how all the best books, movies and plays tell a story using a framework and how you can leverage the same effective technique in sales.

Melissa unveils how every story needs a hero and how in the world of sales this needs to be your customer, how to connect the hero to what you would like to sell and how you structure the story.

How do you start a storytelling Sales Enablement program in your company? Melissa shares some practical tips to get you started!

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