SELAB Season 1, Episode 3 - The 3 value conversations

Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter

Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behaviour and decision-making processes. In August Tim's 3rd book will be released called 'The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale'.

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important?but it goes beyond great delivery. You must be able to articulate value.

In this podcast we will discuss the 3 stages of the customer conversation, the value and practical tips how you can implement this in your day to day job.

Tim's book will be released in August. Don't want to miss it? Pre-order now on Amazon!

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Let me know your thought and feedback by using the comments section below? How do you you create, elevate, and capture customer value? Which topics do you want me to cover in one of the next podcasts?