Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165

SaaS District

Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company.

Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.

in this episode we cover:

• 00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp & Messenger
• 00:50 - Intro
• 02:37 - SaaS under $5M ARR Valuation Changes
• 06:02 - Expected Valuation for Private SaaS
• 09:16 - Financial Buyer vs Strategic Buyer
• 10:43 - Top Metrics to Consider When Valuing a Company
• 14:51 - Sell 100%, Raise VC Money & Grow the SaaS?
• 17:29 - When is The Right Time to Sell Your SaaS
• 20:34 - Reasons Why Founders Are Selling Their SaaS
• 22:43 - The Advisor Work on a Transaction
• 27:16 - Relationship Vs Cold Outreach To Approach Buyers
• 29:31 - Lowell's Past Ventures Before Traction Advising
• 30:51 - Lowell's Vision While Starting Traction Advising
• 31:46 - Lowell's Piece of Advice for His 25 Years Old Self
• 32:37 - Lowell's Biggest Challenges at Traction Advising
• 34:10 - Instrumental Resources for Lowell's Success
• 35:18 - What Does Success Mean to Lowell Today
• 36:57 - Get in Touch With Lowell

Get in Touch with Lowell:

Lowell's LinkedIn

Lowell's Email

Mentions:

Steve Jobs

Books:

The Paradox of Choice

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